Business Marketing Photography Education Uncategorized Write it Down Intro by Mark Weber I love Lori Nordstrom’s point in today’s post – write it down. One of the earliest lessons I learned in my career was to identify a goal and write it down. Then make a plan to accomplish that goal. A goal without a plan is like a ship without a rudder. […] Written by Lori Nordstrom March 30, 2023February 28, 2023
Business Marketing Photography Education Seniors and a BOGO You Don’t Want to Miss When I think back to my days as a high school senior, things were so different. To begin with, everybody looked the same, wore the same outfit, and all the images were black and white. And there was no promotional material announcing that we’d graduated. Yes, parties and invitations were sent out, but not very […] Written by Skip Cohen March 28, 2023March 22, 2023
Business Marketing Photography Education Building Revenue With Seasonality I shared this recently on my own blog, and while I’ve hit on many of the ideas in past posts, the timing for you to ramp things up is NOW! This is a you-snooze-you-lose scenario, but there’s still time for you to have an impact and start building your revenue stream for 2023. STOP PROCRASTINATING! Imaging, […] Written by Skip Cohen March 23, 2023March 21, 2023
Business Inspiration Photography Education How to Stretch Yourself to Grow Your Business The most successful studios are the ones that go beyond traditional marketing. They get involved in their community. They volunteer, they donate their time for causes and they do good things for other people . . . consistently. But what if you’re not typically one of those people? What if it takes all you can […] Written by Mark Weber March 21, 2023February 23, 2023
Business Inspiration Photography Education What it Takes to Have a Healthy Business Years ago when I first got into the photo industry one of the first programs I attended was on goal planning. We were asked to write down as many of our goals in a few minutes as we could. At that time my goals all revolved around improving my photography, improving the business, and how […] Written by Lori Nordstrom March 14, 2023February 16, 2023
Business Marketing Photography Education Are You Ready? Every now and then I run across a quote that hits me hard. Like many of you, I too often procrastinate and then go a little nuts when I finally can’t put something off any longer. But for me it’s always little things – for many of you, it’s your core business. Do what you […] Written by Skip Cohen March 2, 2023February 28, 2023
Business Customer Satisfaction Photography Education Setting the Standard for Customer Service Intro by Skip Cohen I’m a big fan of Shep Hyken’s because he always gets me to think beyond my own business. This short post about Amazon setting the standard has become so true, and I find myself comparing so many companies to the standard Amazon has set. During this past holiday season, Amazon was […] Written by Shep Hyken February 21, 2023February 14, 2023
Business Marketing Photography Education Why Choose You? When was the last time you purchased something, you didn’t know you needed and didn’t care what the price was? You just had to have it! Give it to me before they run out!!!!! Choosing a photographer should be so easy! So what caused you to desire that purchase you made so quickly? It’s a […] Written by Mark Weber January 26, 2023January 10, 2023
Inspiration Photography Self Publishing The Advantages of Self Publishing A friend of mine recently said to me: “If the pen is to the sword, then the printing press is to an army.” In fact, Gutenberg’s invention of the printing press was revolutionary and did change the course of history. Flash forward several centuries and the next major revolution in printing was the invention of Digital Printing. Digital printing has now democratized the process […] Written by Martin Pugh January 19, 2023January 9, 2023
Business Inspiration Photography Education Having Faith in Your Journey I know this is a little off-track from the usual posts I share here at Marathon, but I read this just before New Year’s, and it so hit home. It’s a new year, but so often we carry over bad experiences and bad habits. We never really start with a clean slate, mostly because we […] Written by Skip Cohen January 17, 2023January 6, 2023
