by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API As…
What do most of the top-earning studios in the country have in common? They know that charitable marketing is one of the best ways for all photographers — from rookies to veterans — to connect with the kind of consumers who are willing to spend disposable income on photography. That’s the message that studio owners Sarah Petty, Beverly Walden and Mary Fisk-Taylor brought to their “Power of Charity” program at Imaging USA this month in New Orleans. They explained how charitable marketing is a key strategy that keeps their businesses in the public eye and drives qualified consumers to their door.
Whether you are an old hand at charitable marketing or want to get started but don’t know how, if you’re a PPA member, then PPA Charities, in association with Marathon Press, has provided you with the perfect opportunity to get your business noticed through charitable marketing: You can participate in “Celebration of Smiles Day”, set for April 21, 2012. (Choose another day if April 21 does not work for you.)
When you register for a PPA Charities donation of only $25, You’ll receive . . .
- The Celebration of Smiles Marketing Guide that takes you step-by-step through how to market, prepare for and execute your promotion, along with a disc containing promotional elements and materials to help you market to your clients and prospects.
- Your studio name and website link will be placed on the www.celebrationofsmiles.com consumer website.
- You’ll receive weekly “timeline” emails so you’ll stay on track with marketing and operating your promotion.
Not a PPA member? It’s easy to join at this link: http://www.ppa.com/joinppa/
If you want to learn about Operation Smile, see the video below.
You’ll be in good company when you stand together with other like-minded professionals to save the smiles of precious children through the art of photography!