The Class of 2021

The Class of 2021

I hate sounding like an infomercial on Marathon’s blog, but this year’s graduating class needs your services more than ever! I’m not sure the opportunities for senior photographers have ever been greater than right now.

If you think about last year’s class, while they all missed out on formal graduation, we’d only been in the pandemic for 3-4 months. Very few of us anticipated another year of challenges, along with being hunkered down and isolated.

Think about what these kids have gone through for the last year, compared to what we experienced when we were kids. They’ve been isolated and out of the classroom. They’ve all had to deal with a year of e-learning. They’ve had virtually no LIVE interaction.

Now, add the opportunities for you to be a leader in your community. There’s so much potential for creativity with seniors and the upcoming graduations, which appear to be scheduled LIVE in most communities around the country.

Last but not least, think about how senior photography has grown in the previous decade. We’ve come a long way from when I was a kid, or even my kids were seniors a generation later.

(This is where I get to share my senior headshot – complete with clip-on tie and glasses that hid my uni-brow!)

Today, senior photography captures the subject’s personality, with images often telling a story about their interests, hobbies, and even dreams for the future.

These kids deserve every opportunity you can create for them to help celebrate.  ​So, do you offer grad cards? Grad cards represent one of the best tools you have to help families celebrate and appreciate images you captured and created despite the pandemic challenges.

Think back to the pride you had in the quality of the senior portraits you captured. Now it’s time to put them to the very best use and create more ways to share the memories!

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This article was written by
Skip Cohen

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

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