Intro by Skip Cohen

I’ve been a huge Lori Nordstrom fan since first meeting her in my early WPPI days, twenty years ago. Her skill set goes well beyond just stunning images and includes the same precision in marketing, customer service, and relationship-building with her clients. She’s a photographer, artist, educator, writer, and a good friend to so many of us in the industry.

Recently I was scrolling through her blog and found myself in “throwback alley” going back to December 2008. The concept she shares below is ideal for timing this year! Unlike a carton of milk, there is no expiration date on great ideas!

Here’s the bottom line – you need to be involved in your community, while at the same time creating events that stand out from the competition and position your role as more than just another retailer. The family portrait idea she shares, if you’ve got the skillset, is a perfect way to give back.

In every community, there are families who can’t afford a portrait session, but that doesn’t change their love for each other and the importance of their family. A holiday portrait session would be a remarkable gift.

I grabbed a section of her blog post to her clients and photographers to give you an idea of how she positioned her search for a recipient. You’ve got plenty of time to plan and then do something similar in your own community.


A fellow photographer, Kristen Kalp, recently put the challenge out for our photography community to give the joy of photography to a family in need this holiday season.

We have accepted the challenge, and now it is your turn to do your part.  If you are a client, please join us by nominating someone in need.  If you are another professional photographer, please join us by making this offer to your community as well.

You know someone.  You know someone who’s experienced a tragedy, is struggling to stay afloat, is raising kids while holding down more than one job or is volunteering selflessly despite extenuating personal circumstances.  You know someone who can’t afford custom photography, but who would cherish it this holiday season.  You know someone who deserves a year-round reminder of their family’s spirit, love and beauty. 

You know someone.  I guarantee it.

I want to know who they are, and I want to give them the chance to experience complimentary custom photography.  $2000 worth to be exact.  Whether it’s canvas or a book, or a slide show to watch over and over…  it’s in your power to give them the artwork and heirlooms they deserve this holiday season. 

The person who nominates the winner will receive $500 in portrait credit!  What better reason to show some love could there possibly be?