In business, goals aren’t just nice to have—they’re the roadmap for growth. Without them, you drift and resources scatter. Once you have your goals set, share it with someone. Doing so increases your odds for success. Here’s how to set goals that make an impact:
Tie goals to strategy.
A goal should directly support your company’s vision or key priorities. If it doesn’t align with the bigger picture, it’s a distraction.
Use the SMART framework.
Specific, Measurable, Achievable, Relevant, and Time-bound goals create clarity. For example: “Increase client retention by 10% in the next quarter” is far stronger than “Improve client relationships.”
Break down big goals.
Many people make goal setting too complicated. Keep it simple. Quarterly or monthly milestones keep teams from getting overwhelmed and allow for course correction along the way. Remember, keep accurate statistics that you can review weekely.
Set deadlines for yourself.
A goal without a deadline is just a wish. Much like breaking down big goals, make sure you have believable and achievable milestones. If you have been in business for more than a year, look back on your financials. Check the numbers for each week, of each month for the entire year. Set good, better, best and super goals to achieve based on that. It might be 5%, 10%, 15% and 20% as your target growth.
Reward yourself.
Remember to have a built in bonus for achieving your good, better, best and super goals. It could be pizza for the 5% growth and it could be a dinner out at your favorite restaurant for making the 20%, etc. You set the reward accordingly.
Review and adjust.
Business environments change quickly. Regular check-ins keep goals relevant and ensure progress stays on track. When goals are clear, aligned, and actionable, they fuel productivity and growth—not just activity.
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