Business Inspiration Photography Education It’s Time to Give: How to Get Involved in Your Community. Intro by Skip Cohen I’ve been a huge Lori Nordstrom fan since first meeting her in my early WPPI days, twenty years ago. Her skill set goes well beyond just stunning images and includes the same precision in marketing, customer service, and relationship-building with her clients. She’s a photographer, artist, educator, writer, and a good […] Written by Lori Nordstrom November 28, 2023July 24, 2023
Business Photography Photography Education 3 Shots You Didn’t Even Know You Were Missing From the Wedding Ceremony Wedding ceremonies are the main event on a couple’s big day. But they aren’t always interesting to photograph. There’s the standard processional shots of everyone coming down the aisle, the rings, the vows, and the kiss. Here are 3 shots you might be missing and easily add emotion to the gallery. First, the bride coming […] Written by Jenny Gegg November 21, 2023August 11, 2023
Business Charities Inspiration Marketing Photography Education One More Key to Success – Cause-Related Marketing So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community. Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […] Written by Skip Cohen November 16, 2023August 7, 2023
Business Customer Satisfaction Marketing Photography Education Raising the Bar on Your Customer’s Skill Set There’s so much incredible content on Shep Hyken’s blog. Unlike so many websites, there’s no expiration date on the ideas he shares about Customer Service. I chose this post out of his archives because it’s a perfect topic for your target audience – creating an educational experience for your customers. Think about it – we’re one […] Written by Shep Hyken November 14, 2023August 7, 2023
Business Inspiration Marketing Photography Education How to Tap into the Power of Referrals Everyone agrees that referrals are our strongest marketing tool. This time of year you want to make sure you’re asking for a referral from every customer you deal with. The ideal time to do that is right after the sales are finished as the excitement is high. Simply say – “Our business has been built […] Written by Mark Weber November 9, 2023July 12, 2023
Business Customer Satisfaction Sales Capturing Loyalty: How to Keep Photography Customers for Life In the competitive world of photography, building a strong customer base is crucial to success. However, the real value lies in retaining these customers for life. Repeat clients not only provide a stable source of income but also act as brand ambassadors, referring others to your services. To achieve this coveted level of customer loyalty, […] Written by Judy Johnston November 2, 2023August 3, 2023
Business Photography Education Sales How to Sell More Wall Portraits We all have heard the phrase “show what you want to sell”. But, what does that really mean? Taken literally, it would mean that if you want to sell for the wall, you should only show wall portraits or wall groupings. If you don’t have a studio location, this can be hard to do! Even with a […] Written by Lori Nordstrom October 19, 2023October 19, 2023
Business Marketing Social Media How to Grow Your Business with Effective Social Media Marketing Strategies There are numerous ways to tap into the power of Social Media Marketing. Getting your strategies in place is critical. 1997 marked the start of what would become today’s social media. In 2019, the global average for time spent on social media was 56 minutes. In 2020, it jumped to 145 minutes. In 2023 the average person is spending […] Written by Mark Weber October 17, 2023July 18, 2023
Business Marketing Photography Education How to Design Your Photography Business for Profit Most photographers start in photography because it’s fun. There’s something so satisfying about capturing your adventures in photos. It’s so easy to get started with a phone in your pocket. Add a little curiosity to the mix, and you’re quickly on the road toward photography expertise. For lots of people, photography remains a fun hobby […] Written by Lara Grauer October 12, 2023August 1, 2023
Business Marketing Photography Education How to Avoid Murphy’s Law: What’s Your Backup Plan? Murphy’s Law is: If anything can go wrong, it will. Then there’s Murphy’s Second Law: Murphy was an optimist! Here’s my point – if you were ever in a car accident or even a minor fender-bender, you were incredibly cautious for weeks or months afterward. But over time, you got back to your old habits. The same thing […] Written by Skip Cohen October 10, 2023July 24, 2023
