Business Inspiration Marketing Photography Education Where’s My Marketing Jetpack? Remember how it was predicted that one day we would all be flying around with jet packs by now? Oh, how the insurance companies and law enforcement would love that right? So where’s my marketing jetpack? Where’s the automated program to handle all that promotional stuff for me? Sadly, neither the jet packs nor the […] Written by Mark Weber September 5, 2023July 6, 2023
Business Inspiration Marketing Photography Education Creating Your Own Seasonality Think about it – nothing major is happening in the consumer world, and we’re still way ahead of holiday seasonality. Even in the world of snail mail, things are relatively quiet. This is an excellent time for you to get everyone’s attention with a special offer via email or direct mail! At the beginning of July, […] Written by Skip Cohen August 31, 2023August 7, 2023
Business Photography Education Sales How to Determine Pricing the Easy Way Once you’ve determined what products you want to offer, you’ll want to set up your pricing for those products. Be sure to take into account all of the costs that are included in each product. You’ll want to add together the cost to print, mount and texture your portraits, frame costs, packaging, credit card fees, […] Written by Lori Nordstrom August 29, 2023July 18, 2023
Business Marketing Technology Are You Taking Advantage of Technology? I’m always amazed at the improvement of each new camera, strobe, tripod, or light stand. Cameras are able to see better than our own eyes. Strobes are practically lighting a scene automatically in a way that you almost can’t take a bad photograph. Tripods are getting lighter yet more sturdy. Light stands are more adaptable […] Written by Mark Weber August 24, 2023July 5, 2023
Business Customer Satisfaction Photography Education Creating a Unique Experience Intro by Skip Cohen Just for the fun of it, I went exploring through Shep Hyken’s archives, and it’s a goldmine of great concepts. Shep is all about Customer Service and the fun of his posts is that there is no spoilage on his ideas. Unlike a carton of milk with an expiration date – Shep’s […] Written by Shep Hyken August 22, 2023July 13, 2023
Business Marketing Photography Education Expanding Your Reach – Time to Grow Your Brand From your blog to all the platforms in social media, direct mail, and community involvement, your reach has the potential to grow every day. Use Your Blog: Your website is about what you sell, but your blog is about what’s in your heart. Share content that’s built on a foundation of capturing memories. Share gift ideas […] Written by Skip Cohen August 17, 2023July 13, 2023
Business Marketing Photography Education Is Direct Mail Dead or Alive? I know the topic of – “Is Direct Mail Dead or Alive?” is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing is alive and well, right? It’s a topic that I take seriously and have followed closely for years. I (we) want you to be successful […] Written by Mark Weber August 15, 2023July 5, 2023
Business Customer Satisfaction Uncategorized Are You Delivering a Great Experience? Intro by Skip Cohen In a world where customers have hundreds, if not thousands, of choices to make in how, when, and who they purchase products and services from, your not-so-secret weapon is Customer Service. Shep Hyken is one of the best authorities in the world regarding every aspect of Customer Service. In this recent […] Written by Shep Hyken August 1, 2023August 1, 2023
Business Photography Education Are Your Galleries Out of Date? I’m betting the answer from almost everybody is, “Yes!” What’s so bizarre to me is that your galleries represent your most valuable piece of real estate in cyberspace, yet so many of you seem content with mediocrity. I know I’ve written about this multiple times over the years, but it’s time to do a little more […] Written by Skip Cohen July 27, 2023June 21, 2023
Business Photography Education Technology A.I. in Photography – Friend or Enemy? Description: A.I. is here to stay in photography. The question is how can we make it our friend instead of our enemy? I have some thoughts. AI is not only coming, it is already here to stay. You can’t negotiate with this fact. The amount of discussion about it is… um…. ‘Interesting’, but what’s happening […] Written by Hayward Gaude July 25, 2023July 25, 2023
