Business Photography Education Sales Want to sell more Wall Portraits? We all have heard the phrase “show what you want to sell”. But, what does that really mean? Taken literally, it would mean that if you want to sell for the wall, you should only show wall portraits or wall groupings. If you don’t have a studio location, this can be hard to do! Even with a […] Written by Lori Nordstrom July 13, 2023May 30, 2023
Business Inspiration Photography Education Attending Workshops this Summer With the exception of ClickCon coming up, we’re past convention season. That means many of you will be considering independent workshops coming to your area, or perhaps you’re headed to one elsewhere in the US or overseas. In the same way, I’ve written about what a bride should be looking for in the qualifications of […] Written by Skip Cohen July 11, 2023May 30, 2023
Business Inspiration Photography Education If Your Walls Could Talk…What Would They Say to Those You Love? Intro by Skip Cohen Over and again I’ve commented about all the great information there is in cyberspace. That’s especially true with Bev and Tim Walden. The post below is from their blog back in March, but it’s timeless in the approach and the message. Bev went on to introduce “Artisan Prints,” and included an explanation describing […] Written by Beverly Walden July 6, 2023May 30, 2023
Business Customer Satisfaction The Right Way to Respond to Customer Complaints Intro by Skip Cohen Not too long ago, I shared a post from Shep Hyken’s archives with a similar theme – dealing with customer complaints. What I liked about this post was Shep focusing on the importance of attitude and tone plays in setting the stage. Approximately twenty years ago, I attempted to upgrade our […] Written by Shep Hyken June 29, 2023May 18, 2023
Business Inspiration Photography Education Anything is Possible Intro by Skip Cohen Today’s post from Suzette Allen’s archives isn’t about imaging specifically but every challenge we take on in business and our personal lives. She originally titled it #Possible. Years ago I discovered a quote that became my mantra and it’s never changed. I do it because I can. I can because I […] Written by Suzette Allen June 27, 2023May 18, 2023
Business Inspiration Photography Education The Cost of NOT Going After Your Dreams While today’s post is an introduction to Sarah Petty’s Quick Boutique Breakthrough Workshop, she makes a great point about doing business the same way, year after year. Just as technology keeps changing, so does consumer behavior, trends in style, and consumer demand. What worked in marketing just a few years ago, may not be successful […] Written by Sarah Petty June 22, 2023May 17, 2023
Business Marketing Photography Education What is Your Uniqueness? There was a great article in the April 2023 PPA Magazine titled “Reading the Room – How Ed Carreon Gets to the Heart of His Clients’ Needs” By Jeff Kent. It’s on pages 68 – 77. I give it my highest recommendation to read. After reading this article it reminded me again of the importance […] Written by Mark Weber June 20, 2023May 8, 2023
Business Inspiration Photography Education Building a Stronger Business With the Help of Your Peers Intro by Skip Cohen This post by Robert Nowell, co-founder of Sprout Studio, is out of their archives and really hit home for me. It’s all about how you can bring 5-6 individual business owners from your community together to create a Mastermind group. For years I’ve been writing about networking luncheons, bringing together a […] Written by Robert Nowell June 13, 2023May 4, 2023
Business Customer Satisfaction Photography Education Techniques Be Helpful BEFORE They’re “Yelpful” Intro by Skip Cohen While the communication vehicles we use have changed over the years, the basic principles of service haven’t changed at all. As a photographer, you’ve still got to build and maintain the relationships with your clients. Trust, keeping your promises, exceeding expectations, and providing consistently excellent quality are all essential building blocks […] Written by Shep Hyken May 18, 2023April 12, 2023
Branding Business Photography Education What’s the Name of Your Business? Intro by Skip Cohen I love this post from Sarah Petty because it hits on a topic people rarely talk about – what do I call my business? I’m literally talking about the name your business is going to be known by. Everyone likes something catchy and something that can quickly become top-of-mind awareness when […] Written by Sarah Petty April 11, 2023March 21, 2023
