Business Inspiration Techniques When Was the Last Time You Did a Fire Drill? When I was a kid, every so often in school, we’d do a fire drill. The point was that by practicing what to do if there was a fire, we’d all be prepared. Even today, we get on a plane and listen to the safety pitch – seat belts, exit doors, life vests, oxygen masks […] Written by Skip Cohen April 26, 2022April 26, 2022
Business Inspiration Marketing Technology Must Do’s for Less Stress/Peace of Mind in the New Year Intro by Skip Cohen Well, the new year is well underway, but at the same time, we’re just coming out of the “slow season.” Wandering through the Photofocus archives I found this gem by my buddy Levi Sim. It couldn’t be more appropriate through the rest of the year, and continuity into your future as […] Written by Photofocus April 21, 2022June 28, 2022
Business Marketing Techniques The Art of Simplicity Intro by Skip Cohen Virtually every photographer is dealing with the same challenge today, how to rebuild their brand and business as we come out of the pandemic. Sadly, too many of you are making it a more complex task than it needs to be. In this recent “Tuesday Tidbits” from Beverly Walden, […] Written by Beverly Walden April 19, 2022April 19, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog: Part II – Ideas to Write About By Skip Cohen In Part, I of our podcast about building a great blog, my good buddy Mark Weber and I talked about why you need a blog, but now it’s time to give you content ideas to write about. Repeatedly I hear from photographers, “But Skip, there’s nothing going on to write […] Written by Mark Weber April 14, 2022April 14, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog – Part I Intro by Skip Cohen “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark While you can be in business today without a blog, there’s no question that a good website combined with the power of an interesting blog is going to help you […] Written by Mark Weber April 12, 2022April 12, 2022
Business Marketing Techniques When You’ve Got an Angry Customer… Intro by Skip Cohen This post about dealing with angry customers from Shep Hyken’s archives really hit home. My frontline experience in Customer Service started many years ago at Polaroid. There was no Internet, but we were leaders in service because of our 800-line access, which back then was considered state of the art. […] Written by Shep Hyken March 31, 2022March 31, 2022
Business Inspiration Social Media Learning From Your Critics Intro by Skip Cohen There’s so much incredible content on the Photofocus.com website. Wandering through their archives, I found this post from Julie Powell, and it’s so perfect for this time of year. Why this “time of year?” Truthfully, it’s great all the time, but during this slower time of year, most of you are […] Written by Photofocus March 29, 2022March 29, 2022
Business Photography You Don’t Need a Studio to Create Portraits All Year Long – Part 2 of 2 Intro by Skip Cohen There’s so much great content in this post from Sarah Petty’s archives that I chose to split it into two parts. Even before the pandemic, there were too many artists who had a mindset that was simply too restrictive for them to grow. Stop worrying about having a studio and keep […] Written by Sarah Petty March 24, 2022March 25, 2022
Business Photography Uncategorized You Don’t Need a Studio to Create Portraits All Year Long – Part I of 2 Intro by Skip Cohen Sarah Petty’s Joy of Marketing blog should be required reading for every photographer in business! It’s jam-packed with great content. Sarah never slows down on giving back to the business community. Over the years, at hundreds of workshops I’ve attended, presented at, or worked on as a corporate sponsor, I’m always […] Written by Sarah Petty March 23, 2022March 25, 2022
Business Marketing When Others Zig – You Have to Zag Intro by Skip Cohen Going back at least 4-5 years ago, I finally got to sit in an entire day of Bev and Tim Walden’s program. In fact, it was at the Marathon summer get-together, MAP. In the past I’m always catching them on the run at a convention, and never had more than a […] Written by Beverly Walden March 2, 2022March 2, 2022
