Business Inspiration Finding the Right Mentor or Coach Intro by Skip Cohen Finding a great coach/mentor has always been a challenge for most of us, even outside the imaging industry. But the pandemic brought with it more challenges than just developing your skillset as an artist or business owner. Everyone is looking for answers, and it’s so important to align yourself with the […] Written by Sarah Petty October 12, 2021October 12, 2021
Business Marketing Are You Ready for this Year’s Holiday Season? Part II There’s only so much content you can put in a blog post. So, today, it’s just getting you to think about building awareness. What good is working so hard to create the best images of your life if nobody knows who you are? Too many of you think of publicity as awareness outside your control. […] Written by Skip Cohen October 4, 2021October 4, 2021
Business Inspiration When You Need It – Focus on Play-time! Intro by Skip Cohen With every Tuesday Tidbit email I get from Bev Walden, I find myself thinking about the points she’s made. This recent one really hit me hard. While I talk a good game and do my best to remind business owners to recognize burnout, I have a hard time walking the talk. I get […] Written by Beverly Walden September 29, 2021September 29, 2021
Business Marketing Are You Really Doing a Good Job With Your Customers? Intro by Skip Cohen If you haven’t noticed, most of the posts I pick to share from Shep Hyken’s blog are related to Customer Service. Customer satisfaction and creating a brand around exceeding client expectations is your not-so-secret weapon in the competition battle to rebuild your business. Creating experiences for your clients that make you […] Written by Shep Hyken September 27, 2021September 27, 2021
Business Marketing Are You Ready for this Year’s Holiday Season – Part I A few weeks ago, on my own blog, I started a series called “The Road to Seasonality.” Well, now is the time for you to be pulling together your plans for the fourth quarter of 2021! See what you think of some of the ideas. Blog Content: If you’ve got a blog, it’s the perfect vehicle […] Written by Skip Cohen September 20, 2021September 20, 2021
Business Inspiration How’s Your “Showroom?” Intro by Skip Cohen Once again, Bev Walden knocks it out of the park with this recent Tuesday Tidbit about your facility. So take a second and look around – while we always talk about your website, what’s your actual location like? I remember visiting Bambi Cantrell’s home studio many years ago. She had a […] Written by Beverly Walden September 16, 2021September 16, 2021
Business Embarrassed by How Little You Make in Photography? Intro by Skip Cohen I’ve been active in the photographic industry my entire adult life. If there’s one common theme I’ve heard over and again from photographers is the challenge of how much to charge. Plus, you’re panic-stricken when it comes to turning down a client, even when what they want to pay is far […] Written by Sarah Petty September 8, 2021September 8, 2021
Business Inspiration Looking Past the Challenges Looking Past the Challenges “If you want to knock down the wall between you and the life of your dreams, it’s best to do it one brick at a time.” Paul McKenna Since the pandemic hit we’ve all felt the impact of changes in business and our lives. Well, there’s a greater sense of family […] Written by Skip Cohen September 2, 2021September 2, 2021
Business Inspiration Marketing It’s Better to Give than Receive Intro by Skip Cohen I know everyone is tired of hearing references to the pandemic. Still, last year’s challenges have created so many opportunities for business owners to take a leadership role in their communities. In this archived post from Shep Hyken’s blog, he hits hard on the importance of exceeding customer expectations. So what’s […] Written by Shep Hyken August 25, 2021August 25, 2021
Business Marketing Helping Your Clients with Bigger Prints Intro by Skip Cohen With a renewed sense of family over the last year, there’s a greater demand for family portraiture and, in turn, big prints. But, at the same time, people typically don’t know how to display their prints properly. I remember Michele Celentano talking about being a “full-service” photographer. She works with the […] Written by Beverly Walden August 24, 2021August 24, 2021
