Business Holidays Marketing Photography Education How to Tap Into the Easter Market Easter is a wonderful time to get people together for portraits. Here’s what you need to know to get ready. Let’s look at a little of the history of how people tend to spend their Easter for portrait opportunity clues. The most popular Easter Sunday activities include cooking a holiday meal (56%), visiting family and […] Written by Mark Weber February 6, 2025March 4, 2024
Business Inspiration Photography Education Getting the MOST out of Conventions in 2025 With IUSA just around the corner, there are still things you can do to make the most of this year’s trip. Time is your greatest resource—don’t waste it! Even more important is to have a plan for what you want to accomplish during the trip. It’s only a short time away, but that doesn’t mean […] Written by Skip Cohen January 23, 2025January 6, 2025
Business Holidays Inspiration Marketing Photography Education How to Tap Into Valentine’s Day Photographic Opportunities Valentine’s Day presents a fantastic opportunity for photographers to connect with clients through creative and romantic promotions. People are looking to have an experience. The more unique you can make it, the more you can charge for it. Here are some ideas for Valentine’s Day specials: 1. Couple’s Mini Sessions 2. “Date Night” Package 3. […] Written by Mark Weber January 21, 2025January 22, 2025
Business Customer Satisfaction Inspiration Photography Education How to Overcome a Photographic Crisis Several times last year, local television stations ran “let us help” stories featuring photographers—but sadly, most of these reports were about photographers who took money but either didn’t provide services or, worse, didn’t show up at all. Many of these incidents involved weddings, leaving couples heartbroken on their big day. Back when I was a […] Written by Jay Davis January 16, 2025November 5, 2024
Business Inspiration Photography Education Time Management Mastering the Art of Goal-Setting for Photographers Setting goals as a photographer can be transformative. Whether you’re a seasoned professional, an enthusiastic hobbyist, or just starting out, goals provide direction, motivation, and measurable milestones that keep your passion alive. Let’s explore how setting and achieving goals can elevate your photography journey. Why Set Goals in Photography? Photography is as much about growth […] Written by Mark Weber January 7, 2025January 7, 2025
Business Inspiration Marketing Photography Education Sales Uncategorized How to Add Quick Profits – Studio Sample Sale It’s the day after Christmas and everyone has hopefully survived the Xmas holiday! There’s one last thing you can do to add a little extra profit to end the year. Sell your sample prints that are more than a year old. Contact the customers you have had samples of that are just starting to age […] Written by Mark Weber December 26, 2024August 11, 2023
Business Inspiration Photography Education When It’s Time to Ask for Help Most of us are DIY personalities. In part, it’s because we like to do things ourselves. I know that for my own challenges, I don’t like to ask for help if I can figure it all out. Sadly, too often, my DIY approach takes too much time and usually lacks a true solution. I’m afraid […] Written by Skip Cohen December 12, 2024November 19, 2024
Business Marketing Photography Education How to Promote Professional Business Portraits Creating professional head and shoulder business portraits involves several steps, from planning and preparation to actual photography and post-processing. Here’s a step-by-step guide to help you get started: Remember, communication and collaboration with your clients are key to delivering portraits that match their vision and needs. Practice and experience will help you refine your skills […] Written by Mark Weber December 10, 2024August 10, 2023
Business Inspiration Marketing Photography Education 2024: Down to the Wire, Wrap Up We all know the expression, “Time flies when you’re having a good time.” Well, 2024 proved it flies even when you’re NOT having a good time…storms, fires, floods, politics, and days when it indeed seemed like the whole world had run amuck – time still flew by. Here we are with just over two weeks until a […] Written by Skip Cohen December 3, 2024November 19, 2024
Business Marketing Photography Education The Importance of Learning to Say ‘No’ “Saying ‘No’ leaves room for the right yes to come along!” Cindie Spiegel Out of everything that we’ve been taught about business over the years, the least discussed has been when to turn down business…AKA: When to say “No.” Nobody wants to ever turn down business. That makes learning to say “No” one of the […] Written by Skip Cohen November 26, 2024October 8, 2024
