Holidays Marketing Photography Education How to Promote Family Sessions Close to Christmas As Christmas draws near, many photographers slow down or assume it’s too late to book more sessions—but in reality, this is a golden opportunity. Plenty of families are just now realizing they want updated photos for cards, gifts, or to document the season. With the right approach, you can fill your calendar, make some extra income, […] Written by Mark Weber October 28, 2025June 26, 2025
Business Holidays Inspiration Photography Education How to Have a Successful Santa Photography Campaign Santa photo sessions can absolutely be worth doing, but their success depends on how well you plan, market, and execute them. There are a couple of different Santa session styles. 2. The kind that are all about the experience. There is plenty of time allowed with an experienced and skilled Santa for the ultimate experience. The […] Written by Mark Weber October 14, 2025October 2, 2025
Business Holidays Marketing Photography Education Time to Think About Your Holiday Card for 2025! At least once a year, I do my best to remind you about one of the easiest and most effective marketing tools you have: holiday cards. Many of you offer holiday cards to your clients, but I’m writing about your personal card for this year. There are many of you who just don’t get it. […] Written by Skip Cohen September 30, 2025August 19, 2025
Business Holidays Marketing Photography Education The Hidden Value of Gift Cards: Why Every Business Should Offer Them In a world where convenience often drives purchasing decisions, gift cards have become a staple of modern commerce. Whether tucked into a birthday card, sent via email, or used as a holiday stocking stuffer, gift cards offer a flexible and popular option for consumers. But if you’re a business owner, you might be wondering—are they […] Written by Mark Weber September 25, 2025September 22, 2025
Holidays Photography Education Product Info Are Holiday Cards Still Relevant? The short answer to the question if holiday cards are still relevant, and worth sending, is . . . yes! Why, in this digital world where people take the quick, easy and inexpensive way that digital affords? 1. They Make People Feel Remembered In a world of emails and texts, a physical card feels personal. It […] Written by Mark Weber September 9, 2025September 8, 2025
Holidays Inspiration Photography Education How to Create the Most Amazing 4th of July Moctails The 4th of July is tomorrow and with it comes all the outdoor activities and friends gathering around. Whether you’re hosting a backyard barbecue, lounging by the pool, or simply looking to shake up your hydration routine, these summertime mocktails are sure to impress. 1. Tropical Paradise Punch – If you’re craving a taste of the […] Written by Mark Weber July 3, 2025February 13, 2025
Holidays Photography Photography Education How to Photograph Kids Mid-Egg-Hunt, Unscripted Interactions Easter is a great time to capture natural interactions and expressions as kids partake in all sort of Easter activities. From Easter egg hunts to helping grandma in the kitchen, this is a wonderful time to capture their experience and maybe even put a book together when you’re done. First, you need to put yourself […] Written by Mark Weber April 17, 2025April 17, 2025
Business Holidays Marketing Photography Education How to Tap Into the Easter Market Easter is a wonderful time to get people together for portraits. Here’s what you need to know to get ready. Let’s look at a little of the history of how people tend to spend their Easter for portrait opportunity clues. The most popular Easter Sunday activities include cooking a holiday meal (56%), visiting family and […] Written by Mark Weber February 6, 2025March 4, 2024
Business Holidays Inspiration Marketing Photography Education How to Tap Into Valentine’s Day Photographic Opportunities Valentine’s Day presents a fantastic opportunity for photographers to connect with clients through creative and romantic promotions. People are looking to have an experience. The more unique you can make it, the more you can charge for it. Here are some ideas for Valentine’s Day specials: 1. Couple’s Mini Sessions 2. “Date Night” Package 3. […] Written by Mark Weber January 21, 2025January 22, 2025
Holidays Inspiration Happy New Year! “Enjoy the little things in life, for one day you may look back and realize they were the big things.” Robert Breault Happy New Year from all of us at Marathon Press! Written by Mark Weber December 31, 2024September 26, 2023
