Business Photography Education Sales Want to sell more Wall Portraits? We all have heard the phrase “show what you want to sell”. But, what does that really mean? Taken literally, it would mean that if you want to sell for the wall, you should only show wall portraits or wall groupings. If you don’t have a studio location, this can be hard to do! Even with a […] Written by Lori Nordstrom July 13, 2023May 30, 2023
Marketing Photography Education Sales How to Start a Newborn Program Whether you are currently a newborn photographer, have considered photographing newborns, or the thought of photographing a baby freaks you out… as a photographer, you have more than likely been asked to photograph a newborn session at one point or another. Even if you never want to “specialize” in photographing newborns, if you are a […] Written by Lori Nordstrom April 27, 2023March 1, 2023
Marketing Photography Education Sales How Will You Market to Attract New Clients? There are many ways to market to new mommies and moms-to-be, however, over the years, networking has remained the number one way to get in front of targeted, qualified clients. Networking with and through past clients is always my go-to place to begin. If I am starting something new I will make personal phone calls […] Written by Lori Nordstrom April 13, 2023February 28, 2023
Holidays Marketing Photography Education Sales How to Boost Profits with Easy Speculative Sales Now is the time of year where your customers are getting into the spirit of the holidays. The retail stores & television ads have been promoting Christmas for several weeks now. It’s prime time to tap into that enthusiasm. A great way to add additional profit into your business is to do some speculative sales. […] Written by Mark Weber November 3, 2022November 3, 2022
Business Photography Sales The Walden Sales Room . . . 3 Ideas to Improve Your Bottom Line Intro by Skip Cohen Bev Walden hits it out of the park with this recent Tuesday Tidbit email. Here’s why it’s so important – too many of you make the process more complicated than it needs to be. You confuse your clients with too many choices, but it’s not just in face-to-face sales. As you read Bev’s […] Written by Beverly Walden August 11, 2022August 11, 2022