Business Technology I Believe… Intro by Skip Cohen Four years ago Michele Celentano published “I Believe.” Not only did she share it with an industry plagued by consumers who don’t understand the importance of printed photographs, but she gave everybody the authority to plagiarize what she wrote. So, here it is, a great piece to copy and share with […] Written by Michele Celentano April 10, 2017April 10, 2017
Business Social Media Technology Ways To Use Your Photos On Your Website It is so important to have an online presence in this digital age. Make sure that your photos are the center of attention on your website with these five tips Wix gives you in their article, “5 Better Ways to Use Photos on Your Website.” Super-Size Your Background -“This trend towards simplicity and sending a […] Written by Marathon Press October 21, 2015October 21, 2015
Business Technology Love Birds: Couples Photography Couples photography can be so romantic. You can feel the love and passion in the way a couple holds hands or kisses each other. But, if you’re not careful, couples photography can also be cutesy and cheesy. Melinda Smith gives five great tips that will keep your couples photos romantic and not cliché, in her […] Written by Marathon Press July 28, 2015July 28, 2015
Business Technology Terms For Photographers There is so much to learn when it comes to photography. Lighting, posing, how to run a business and marketing only graze the surface of everything that a photographer needs to know in order to be successful. And with all of this new knowledge comes a lot of strange terminology. To lend a helping hand […] Written by Marathon Press July 21, 2015July 21, 2015
Business Marketing Social Media Technology What Does Your “About Page” Really Say About You as a Photographer? by Skip Cohen You should consider your About Page as one of the two most valuable pieces of real estate on your photography website with number two being your gallery pages. Stop wasting that space with information that could put a rock to sleep! You need to show your clients your heart, passion and the […] Written by Skip Cohen May 26, 2015May 26, 2015
Technology New Photography Gear! As the world changes so does photography. It is important for photographers to try new photography gear and technology, so they can become familiar with ways to improve their photography. A great way to get your hand on all the new photography gear without spending a ton of money on something you don’t know for […] Written by Marathon Press May 19, 2015May 19, 2015
Business Mark's Marketing Moment Marketing Technology Kick-start Your Marketing + Get a Freebie by Mark Weber, M.Photog.Cr, M.Artist, CPP It’s almost Spring. Do you know where your marketing is? This month’s animation will give you a few tidbits of information to help kick-start your marketing. Watch for “clues” on how to get started on the right track and information on the changes you need to make in order to […] Written by Mark Weber March 7, 2014March 7, 2014
Technology Digital Art Prints Live and In Person by Marilyn Sholin, M.Photog.CR.CPP, Corel Painter Master, Golden Artist Educator There are some amazing art prints on the internet and there is a trend I’m noticing that can lead to disastrous results. The more I look at what photographers and fine art digital artists are presenting online, the more I worry about them taking their […] Written by Marilyn Sholin February 22, 2014February 22, 2014
Business Technology 3,2,1 Backup! Your livelihood depends on digital files, so you’d best be prepared for when (not if) something goes wrong. Making sure you have multiple copies of each file is a start, but how and where you store those copies is just as important. A common backup strategy is the 3-2-1 system: Keep 3 copies of every important file: […] Written by Jerry Weiner January 25, 2014January 25, 2014
Business Technology The App of All Apps by Mark Weber, M.Photog.Cr, M.Artist, CPP I am a lousy typist. I am forever committed to the pinky, middle finger and thumb method of hunting and pecking. I look at some of my colleagues who can fly through the keyboard with eyes fixated on their monitor, able to seemingly think the words right onto their […] Written by Mark Weber December 6, 2013December 6, 2013