Techniques Technology Three Key Lenses Every Professional Photographer Needs Intro by Skip Cohen This is a very different post from what we normally share, but Sarah Petty did a terrific job explaining the three key lenses every professional needs to have and why. While many of you are seasoned veterans and have most of the right gear, even a well-established artist can sometimes use […] Written by Sarah Petty August 20, 2018August 20, 2018
Techniques Technology You Can’t Go Back Intro by Skip Cohen Suzette Allen shared today’s post approximately three years ago, and it’s perfect for all of us to pay attention to the ever-moving role technology plays in our lives. And she closed her comments talking about video. Now, three years later she’s recognized as the “Queen of Hybrid,” regularly sharing tips on […] Written by Suzette Allen May 7, 2018May 7, 2018
Business Photo Editing Product Info School Photography Technology Introducing New XTractions HYBRID – An Alternative to Green Screen School Photographers, Marathon’s new XTractions HYBRID post-production services can save you 50% or more on your Green Screen image processing this Fall. Here’s how it works: First, you don’t need to photograph with green screen for your traditional underclass head-and-shoulders program this Fall to still get premium background options. Instead, choose to use one of […] Written by Marathon Press July 13, 2017July 13, 2017
Business Technology I Believe… Intro by Skip Cohen Four years ago Michele Celentano published “I Believe.” Not only did she share it with an industry plagued by consumers who don’t understand the importance of printed photographs, but she gave everybody the authority to plagiarize what she wrote. So, here it is, a great piece to copy and share with […] Written by Michele Celentano April 10, 2017April 10, 2017
Business Social Media Technology Ways To Use Your Photos On Your Website It is so important to have an online presence in this digital age. Make sure that your photos are the center of attention on your website with these five tips Wix gives you in their article, “5 Better Ways to Use Photos on Your Website.” Super-Size Your Background -“This trend towards simplicity and sending a […] Written by Marathon Press October 21, 2015October 21, 2015
Business Technology Love Birds: Couples Photography Couples photography can be so romantic. You can feel the love and passion in the way a couple holds hands or kisses each other. But, if you’re not careful, couples photography can also be cutesy and cheesy. Melinda Smith gives five great tips that will keep your couples photos romantic and not cliché, in her […] Written by Marathon Press July 28, 2015July 28, 2015
Business Technology Terms For Photographers There is so much to learn when it comes to photography. Lighting, posing, how to run a business and marketing only graze the surface of everything that a photographer needs to know in order to be successful. And with all of this new knowledge comes a lot of strange terminology. To lend a helping hand […] Written by Marathon Press July 21, 2015July 21, 2015
Business Marketing Social Media Technology What Does Your “About Page” Really Say About You as a Photographer? by Skip Cohen You should consider your About Page as one of the two most valuable pieces of real estate on your photography website with number two being your gallery pages. Stop wasting that space with information that could put a rock to sleep! You need to show your clients your heart, passion and the […] Written by Skip Cohen May 26, 2015May 26, 2015
Technology New Photography Gear! As the world changes so does photography. It is important for photographers to try new photography gear and technology, so they can become familiar with ways to improve their photography. A great way to get your hand on all the new photography gear without spending a ton of money on something you don’t know for […] Written by Marathon Press May 19, 2015May 19, 2015
Business Mark's Marketing Moment Marketing Technology Kick-start Your Marketing + Get a Freebie by Mark Weber, M.Photog.Cr, M.Artist, CPP It’s almost Spring. Do you know where your marketing is? This month’s animation will give you a few tidbits of information to help kick-start your marketing. Watch for “clues” on how to get started on the right track and information on the changes you need to make in order to […] Written by Mark Weber March 7, 2014March 7, 2014
