Business Marketing Photography Education How to Make Direct Mail Work for You! I know this topic is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing isn’t dead right? Direct mail is a bit of a mystery to many. Most people are afraid of Direct mail for these reasons: I caution you if you’ve had one or more of […] Written by Mark Weber September 28, 2023September 28, 2023
Photography Photography Education How to Get Amazing Photographs of Birds in Flight Photographing birds in flight is many things. Challenging, rewarding, and frustrating. It will without a doubt, test your patience. I have very little of that left, so, I’m not sure why I enjoy photographing them so much! Here are some basic tips to help you achieve better bird shots. Use a fast shutter speed. An eagle […] Written by Doug Thomsen September 26, 2023September 26, 2023
Business Photography Photography Education How to Get Started as a Portrait & Wedding Photographer Becoming a photographer requires a passion for the arts and science. The technical side of capturing an image is the science but the artistic side is where your creative soul lives. Today’s cameras make it easier than ever to get started in photography. But there’s a lot more to photography than putting your camera on […] Written by Hollie Klimek September 21, 2023July 20, 2023
Business Photography Education Education in 2024? The start of the fourth quarter seasonality is only a short time away, and you’re all hoping for a busy holiday season. Time flies, and before you realize it, you’ll be chasing last-minute details for IUSA, WPPI, etc. TAKE THE TIME NOW to think about your 2024 first quarter schedule and what conventions and workshops you’re […] Written by Skip Cohen September 19, 2023August 30, 2023
Business Inspiration Photography Education How to Get Inspired and Avoid Distractions It’s easy to get caught up in comparison, especially with the constant barrage of social media. You may wonder if your work is actually ‘up to par’ or feel like you just aren’t quite ‘there’ yet. I’m definitely not above feeling this slump. There are so many brilliant artists and it’s human nature to think […] Written by Kenzie Hunter Hokanson September 14, 2023July 14, 2023
Business Photography Photography Education How to Create a Custom High School Senior Photo Experience Beautiful images start with getting to know your client. I am old school…I like to talk on the phone or meet up in person. I use this time to learn about the client’s style and interests and what they would most like to get out of their portrait session. I often end up creating lasting relationships […] Written by Valerie Thomas September 12, 2023August 21, 2023
Business Inspiration Photography Education How to be Seen as a Photographic Artist Last year I moved my studio from an old furniture factory filled with software developers to a hundred-year-old building filled with artists. I am now surrounded by people who work with metal, glass, acrylic, oil, clay, and even silver nitrate. As I stare up at the body of work in my gallery, I often think about what […] Written by Joseph Giitter September 7, 2023July 17, 2023
Business Inspiration Marketing Photography Education Where’s My Marketing Jetpack? Remember how it was predicted that one day we would all be flying around with jet packs by now? Oh, how the insurance companies and law enforcement would love that right? So where’s my marketing jetpack? Where’s the automated program to handle all that promotional stuff for me? Sadly, neither the jet packs nor the […] Written by Mark Weber September 5, 2023July 6, 2023
Business Inspiration Marketing Photography Education Creating Your Own Seasonality Think about it – nothing major is happening in the consumer world, and we’re still way ahead of holiday seasonality. Even in the world of snail mail, things are relatively quiet. This is an excellent time for you to get everyone’s attention with a special offer via email or direct mail! At the beginning of July, […] Written by Skip Cohen August 31, 2023August 7, 2023
Business Photography Education Sales How to Determine Pricing the Easy Way Once you’ve determined what products you want to offer, you’ll want to set up your pricing for those products. Be sure to take into account all of the costs that are included in each product. You’ll want to add together the cost to print, mount and texture your portraits, frame costs, packaging, credit card fees, […] Written by Lori Nordstrom August 29, 2023July 18, 2023
