Business Inspiration Photography Product Info Using Technology to Set Yourself Apart Intro by Skip Cohen This is a very different kind of post than we normally share here, but there are a couple of points Suzette Allen makes which is why I wanted to feature it today. It’s obviously promoting a Panasonic LUMIX camera but take it one step further. So many of you are still […] Written by Suzette Allen August 18, 2022August 18, 2022
Business Inspiration Photography Education Time Management A Business Model that Came From Purging the Garage Intro by Skip Cohen I’m a huge Sarah Petty fan. She never stops sharing relevant content. Plus, she finds great lessons in so many of the things we do all the time. From our garage right down to that one kitchen drawer that seems to be a magnet for everything miscellaneous in our lives, we’re […] Written by Sarah Petty August 16, 2022August 15, 2022
Business Photography Sales The Walden Sales Room . . . 3 Ideas to Improve Your Bottom Line Intro by Skip Cohen Bev Walden hits it out of the park with this recent Tuesday Tidbit email. Here’s why it’s so important – too many of you make the process more complicated than it needs to be. You confuse your clients with too many choices, but it’s not just in face-to-face sales. As you read Bev’s […] Written by Beverly Walden August 11, 2022August 11, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Education How to Tap Into the Power of Referrals Every business in the world depends on the referral of happy customers. By adding a few changes to your customer interaction, you can greatly increase your opportunity to attract new, qualified customers. My buddy Skip Cohen and I did a podcast on “How to Tap Into the Power of Referrals”. We discussed ideas and examples […] Written by Mark Weber August 9, 2022August 8, 2022
Business Marathon Marketing Moment Marketing Photography Education People, Profits, and Portraits Part 2 Profits, People, and Portraits – Your 4th Quarter Marketing Part 2 This is part 2 of our 2 part series on preparing your business for the 4th quarter with Mark Weber and Skip Cohen. Regardless of your target product line, you need to put a marketing plan in place or risk maximizing profits. Read part 1 here. […] Written by Mark Weber August 4, 2022August 3, 2022
Business Marathon Marketing Moment Marketing Photography Education Profits, People and Portraits Part 1 Profits, People, and Portraits – Your 4th Quarter Marketing The marketing decisions you make today will have a direct effect on the success of your fourth quarter. That in turn affects the profits you make to carry you thru the slower time of year. Regardless of your target product line, you need to put a […] Written by Mark Weber August 2, 2022August 2, 2022
Business Marathon Marketing Moment Marketing Photography Education Social Media Personalizing Your Business thru YouTube YouTube allows you to connect with your customers that you just can’t do thru traditional media. It will enable you to show your personality and for them to get to know you thru not just one video but a series of videos that eventually builds credibility and trust in you. Marketing your business requires a […] Written by Mark Weber July 28, 2022September 27, 2022
Business Inspiration Marketing News/Notes There are No Expiration Dates on “Old School” Ideas Intro by Skip Cohen Wandering through Shep Hyken’s archives, I ran across this post. It couldn’t be more perfect for sharing now! We live in a social media, email, and instant fulfillment world. Think about how many text messages and emails you receive every day. Now think about how many hand-written notes you’ve received in […] Written by Shep Hyken July 26, 2022July 26, 2022
Photography Photography Education Techniques How to Modify Light for Maximum Impact Understanding the quality and direction of light is the core of professional photography. Understanding how to control it is critical. Sometimes that means modifying it for optimum results. This is true regardless if you shoot with the latest high-end cameras or your cell phone. The light source, quality of it, and the direction all play […] Written by Mark Weber July 21, 2022July 20, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Uncategorized Fabulous Fall Families Don’t look now but it’s not too early to start planning your campaigns for family photography. All signs point to potentially the best opportunity to attract these sessions. You don’t want to miss out as the 4th quarter success is absolutely critical for your business. I invited my friend and industry educator Lori Nordstrom to join […] Written by Mark Weber July 19, 2022July 14, 2022