The Gift Only You Can Give

The Gift Only You Can Give

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Assuming that your clients and prospects are as stressed as most people are when the holiday gift-giving season rolls around, here’s a way that you can become a hero by helping them check off many friends and family on their holiday gift list:

Simply promote to consumers that “Portraits are the Perfect Gift for the Holiday Season.” Do it NOW because it’s not too early to get them thinking about portraits for gift-giving. A great attention-getting slogan is this: “If They Can’t Remember What Gift You Gave Them Last Holiday Season, Then it Wasn’t a Portrait from Smith Studio.”
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Family and children’s portraiture will be especially appealing during this season, so illustrate your direct mail, email, social media, and display marketing with these types of portraits. Create a call to action by stressing that “sessions are limited,” and use an appealing offer such as “With the purchase of a decorative wall portrait or wall portrait package, receive a free gift-size image for each child in the portrait or two free gift-size images for grandparents or other family members.”

Run the promotion by itself for several weeks or link it to last week’s “Show You Care With a Teddy Bear” campaign. Review this blog post to find additional advertising suggestions that pertain to all holiday campaigns by clicking here. You’ll find more year-end marketing ideas in future weekly posts. Remember that Marathon has created a finished solution that incorporates design and copywriting, including “The Perfect Gift” campaign. You can learn more here.

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