Branding

  1. Branding
  2. Business
  3. Marketing
  4. Photography Education
Having the right marketing support materials is essential for building and maintaining a strong, cohesive brand. Here are the core pieces you need to effectively represent and promote your brand: 1. Brand Identity Materials 2. Digital Presence 3. Printed Collateral 4. Sales & Presentation Tools 5. Content Marketing Assets 6. Promotional Items 7. Customer Communication […]
  1. Branding
  2. Business
  3. Marketing
  4. Photography Education
A well-designed business card remains a powerful tool for networking and making lasting impressions, even in today’s digital age. Here are the key benefits of having a good business card: 1. Creates a Strong First Impression A visually appealing and professionally designed business card reflects your brand’s identity and credibility. It can leave a memorable impression […]
  1. Branding
  2. Business
  3. Marketing
  4. Photography Education
Your business is built around word of mouth. Is your photography getting the community exposure it needs? This post will give you some answers. Having community displays does 3 things – Having community displays gives you exposure to your clients in ways that other forms of advertising can’t. It’s almost like a referral process in […]
  1. Branding
  2. Customer Satisfaction
  3. Photography Education
Intro by Skip Cohen I love Bev’s point in today’s post – are you meeting and exceeding customer expectations?  Years ago, before digital and in my Hasselblad days, at every convention, there would always be a few students who’d come by and want to show us their portfolios. Often the portfolios themselves were incredibly expensive […]
  1. Branding
  2. Business
  3. Marketing
  4. Photography Education
“The definition of branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur – Small Business Encyclopedia 2017) Beyond having a memorable logo, business card, website or social media platform, good branding increases the value of the business giving you, your staff and […]
  1. Branding
  2. Business
  3. Marketing
  4. Photography Education
Owning and operating a photography business is as diverse as the art of photography itself. There are so many styles, concepts, mediums and genres of photography that there truly is no limit. However, I believe in order to maintain a profitable, sustainable and satisfying business in a creative field, there are some key elements that […]