Business Inspiration Marketing Photography Education How to Tap into the Power of Referrals Everyone agrees that referrals are our strongest marketing tool. This time of year you want to make sure you’re asking for a referral from every customer you deal with. The ideal time to do that is right after the sales are finished as the excitement is high. Simply say – “Our business has been built […] Written by Mark Weber November 9, 2023July 12, 2023
Business Customer Satisfaction Sales Capturing Loyalty: How to Keep Photography Customers for Life In the competitive world of photography, building a strong customer base is crucial to success. However, the real value lies in retaining these customers for life. Repeat clients not only provide a stable source of income but also act as brand ambassadors, referring others to your services. To achieve this coveted level of customer loyalty, […] Written by Judy Johnston November 2, 2023August 3, 2023
Business Photography Education Sales How to Sell More Wall Portraits We all have heard the phrase “show what you want to sell”. But, what does that really mean? Taken literally, it would mean that if you want to sell for the wall, you should only show wall portraits or wall groupings. If you don’t have a studio location, this can be hard to do! Even with a […] Written by Lori Nordstrom October 19, 2023October 19, 2023
Business Marketing Social Media How to Grow Your Business with Effective Social Media Marketing Strategies There are numerous ways to tap into the power of Social Media Marketing. Getting your strategies in place is critical. 1997 marked the start of what would become today’s social media. In 2019, the global average for time spent on social media was 56 minutes. In 2020, it jumped to 145 minutes. In 2023 the average person is spending […] Written by Mark Weber October 17, 2023July 18, 2023
Business Marketing Photography Education How to Design Your Photography Business for Profit Most photographers start in photography because it’s fun. There’s something so satisfying about capturing your adventures in photos. It’s so easy to get started with a phone in your pocket. Add a little curiosity to the mix, and you’re quickly on the road toward photography expertise. For lots of people, photography remains a fun hobby […] Written by Lara Grauer October 12, 2023August 1, 2023
Business Marketing Photography Education How to Avoid Murphy’s Law: What’s Your Backup Plan? Murphy’s Law is: If anything can go wrong, it will. Then there’s Murphy’s Second Law: Murphy was an optimist! Here’s my point – if you were ever in a car accident or even a minor fender-bender, you were incredibly cautious for weeks or months afterward. But over time, you got back to your old habits. The same thing […] Written by Skip Cohen October 10, 2023July 24, 2023
Business Photography Education Product Info How to Offer Your Perfect Product As photographers, we have so many products to sell to our clients. From the ever-popular canvas wraps to museum-quality Bella prints, there are so many options to offer our clients today. But is there one perfect product? If I had to name one product that is the perfect product I’d have to say the album. […] Written by Mark Weber October 5, 2023July 11, 2023
Business Inspiration Marketing Photography Education Time Management How to Make Weekly Plans Simple Enough to Follow! What does your weekly schedule look like? So many times, as small business owners, we make lists and lists of all of the things that need to get done, but somehow rarely feel productive. We certainly feel busy, but at the end of the day we look back wondering what was actually accomplished! For photographers, the […] Written by Lori Nordstrom October 3, 2023July 18, 2023
Business Marketing Photography Education How to Make Direct Mail Work for You! I know this topic is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing isn’t dead right? Direct mail is a bit of a mystery to many. Most people are afraid of Direct mail for these reasons: I caution you if you’ve had one or more of […] Written by Mark Weber September 28, 2023September 28, 2023
Business Photography Photography Education How to Get Started as a Portrait & Wedding Photographer Becoming a photographer requires a passion for the arts and science. The technical side of capturing an image is the science but the artistic side is where your creative soul lives. Today’s cameras make it easier than ever to get started in photography. But there’s a lot more to photography than putting your camera on […] Written by Hollie Klimek September 21, 2023July 20, 2023
