Marathon Press Book Publishing

The decision of whether to pursue self-publishing or traditional publishing for a book depends on several factors, and there is no definitive “better” option that applies universally. Each route has its own advantages and disadvantages, and what works best for one author may not be the ideal choice for another. Let’s explore some key aspects of both options:

  1. Control and Autonomy:
    • Self-publishing: Authors who choose self-publishing have complete control over their book, including content, cover design, release schedule, and marketing strategies. They can make decisions without the involvement of a traditional publishing house.
    • Traditional publishing: When you go with a traditional publisher, you may have less control over the publishing process. Publishers typically make decisions on editing, cover design, and marketing strategies, which might not align with the author’s preferences.
  2. Time and Speed:
    • Self-publishing: This route is generally quicker because the author can publish the book as soon as it’s ready. There’s no need to wait for acceptance from agents or publishers.
    • Traditional publishing: The process of finding an agent, getting a book deal, editing, and publishing can be time-consuming. It may take several months to years before the book is released.
  3. Distribution and Marketing:
    • Self-publishing: Authors are responsible for marketing and distributing their work. This can be challenging, especially for new authors, but there are various platforms and tools available to help reach a broader audience.
    • Traditional publishing: Established publishers have existing distribution networks, which can significantly increase the book’s reach. They also have dedicated marketing teams to promote their authors’ books.
  4. Costs and Royalties:
    • Self-publishing: Authors bear the upfront costs of self-publishing, such as cover design, editing, and formatting. However, they usually receive a higher percentage of royalties per book sale.
    • Traditional publishing: Publishers cover the expenses of publishing, but authors typically receive lower royalties per book sale, as the publisher takes a significant share of the profits.
  5. Prestige and Validation:
    • Self-publishing: The stigma around self-publishing has decreased over the years, but some people still perceive traditional publishing as more prestigious and validating for an author’s work.
    • Traditional publishing: Being traditionally published by a reputable publishing house can enhance an author’s credibility and increase the chances of getting reviews from major publications.

Ultimately, the best choice depends on your goals, resources, and personal preferences. Some authors opt for self-publishing to retain creative control and faster publication, while others prefer the support and credibility that comes with traditional publishing. It’s essential to research both options thoroughly, consider your long-term objectives, and potentially seek advice from other authors or industry professionals before making a decision.

Interested in self-publishing? Marathon Press specializes in helping you determine the style of book you want to publish. Contact Martin Pugh at 800-228-0629 ext. 289 or email him at to discuss your ideas and get a quote.

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