Business Inspiration Photography Education Don’t Let the Universe Drag You Down Intro by Skip Cohen If you’ve met Sarah Petty or followed her for even the shortest amount of time, then you already know the level of sincerity in everything she talks about. Sarah walks the talk and so often I find her insight incredibly valuable. This post is from her Joy of Marketing blog and it hits […] Written by Sarah Petty December 28, 2023August 31, 2023
Business Inspiration Marketing Photography Education How to Boost Final Year Sales with Display Specials Just a reminder that more cash is given as gifts at Christmas time than any other time of year. Planning how you’ll help people spend their money with you is your main priority starting right now. What are some easy things you can do? Have a Gallery Display in your community (or even in your […] Written by Mark Weber December 26, 2023August 11, 2023
Business Inspiration Lifestyle Photography Education Wrapping Up 2023 It’s December 14, and probably my last post for 2023 here at the Marathon blog. I’m hoping you’re all running at “warp speed,” wrapping up last-minute holiday orders and exhausted. It’s a crazy time of year, but for most of us, it’s that last-minute adrenaline rush that makes it special. So many of you miss […] Written by Skip Cohen December 14, 2023December 7, 2023
Business Inspiration Photography Photography Education How to Build Trust and Make the Senior Session Amazing Years ago, as I was transitioning into focusing on high school seniors, I wanted to make sure my images stood out next to my peers. One thing that kept coming back to me when brainstorming ways to differentiate myself was how much better my sessions were the more I knew about the senior. I made […] Written by Bobbi Jo Beaver December 7, 2023August 29, 2023
Inspiration Photography Education Time Management How to Prepare for IUSA It’s that time of year! Many of you will be headed to IUSA, but have you done what you need to get the very most out of the experience? IUSA, as well as other conventions you might attend this year, are vital to strengthening your skillset; growing your marketing expertise, and increasing revenue. Plus, being […] Written by Skip Cohen December 5, 2023November 22, 2023
Business Inspiration Photography Education It’s Time to Give: How to Get Involved in Your Community. Intro by Skip Cohen I’ve been a huge Lori Nordstrom fan since first meeting her in my early WPPI days, twenty years ago. Her skill set goes well beyond just stunning images and includes the same precision in marketing, customer service, and relationship-building with her clients. She’s a photographer, artist, educator, writer, and a good […] Written by Lori Nordstrom November 28, 2023July 24, 2023
Business Charities Inspiration Marketing Photography Education One More Key to Success – Cause-Related Marketing So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community. Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […] Written by Skip Cohen November 16, 2023August 7, 2023
Business Inspiration Marketing Photography Education How to Tap into the Power of Referrals Everyone agrees that referrals are our strongest marketing tool. This time of year you want to make sure you’re asking for a referral from every customer you deal with. The ideal time to do that is right after the sales are finished as the excitement is high. Simply say – “Our business has been built […] Written by Mark Weber November 9, 2023July 12, 2023
Business Inspiration Marketing Photography Education Time Management How to Make Weekly Plans Simple Enough to Follow! What does your weekly schedule look like? So many times, as small business owners, we make lists and lists of all of the things that need to get done, but somehow rarely feel productive. We certainly feel busy, but at the end of the day we look back wondering what was actually accomplished! For photographers, the […] Written by Lori Nordstrom October 3, 2023July 18, 2023
Business Inspiration Photography Education How to Get Inspired and Avoid Distractions It’s easy to get caught up in comparison, especially with the constant barrage of social media. You may wonder if your work is actually ‘up to par’ or feel like you just aren’t quite ‘there’ yet. I’m definitely not above feeling this slump. There are so many brilliant artists and it’s human nature to think […] Written by Kenzie Hunter Hokanson September 14, 2023July 14, 2023
