Business Marketing Photography Education The Slow Season Should NEVER Be Slow! What 3 things can photographers do now to plan for the first quarter of the year? Just because January marks the start of the “slow season” doesn’t mean your life should slow down! In fact, it should be incredibly busy – this is the time to do an inventory of your skills, start pulling together […] Written by Skip Cohen December 6, 2022December 6, 2022
Business Inspiration Marketing Photography Education How to Maximize the Final Four The next 4 weeks will determine how financially well you’ll transition into 2023. Did you know that more money is given at Christmas than at any other time of the year? Make sure your business taps into that opportunity. How? These are just a few ideas to put some extra profits into your bank account […] Written by Mark Weber December 1, 2022November 30, 2022
Business Marketing Photography Education Is It Time for You to Leap? This isn’t the first time I’ve used Tina Fey’s quote. However, for those of you still procrastinating and not figuring out what you want to do for the holidays – it’s right on point! To start, check out everything Marathon’s offering to strengthen your business! From a BOGO on holiday cards to marketing support to […] Written by Skip Cohen November 30, 2022November 30, 2022
Branding Inspiration Marketing Photography Education Developing Your Own Style Intro by Skip Cohen This is one of my favorite posts Bev Walden has written. Everything she shares in her Tuesday Tidbits email blast is ALWAYS on point, but this one on “Style” hit home. From finding ways to separate yourself from your competitors to stay focused on what’s in your heart to never stop […] Written by Beverly Walden November 22, 2022November 9, 2022
Business Inspiration Marketing Photography Education Thirteen Ideas to Increase the Value of Your Photography – Part II Intro by Skip Cohen Sarah started by offering more than digital files and finishes today by getting featured in the media. And in between that first point and today’s last, she’s hit all the primary bricks in building a solid foundation for your business. I love all her points, but I’m especially partial to number […] Written by Sarah Petty November 17, 2022November 9, 2022
Business Inspiration Marketing Photography Education Thirteen Ideas to Increase the Value of Your Photography – Part I Intro by Skip Cohen There’s so much business and marketing help on the Internet, and Sarah Petty leads the pack. But what she regularly shares won’t help you if you don’t follow her! I love this post she recently shared as a “must-read.” I’m sharing it in two parts because there’s a lot here to […] Written by Sarah Petty November 15, 2022November 9, 2022
Holidays Marketing Photography Education Sales How to Boost Profits with Easy Speculative Sales Now is the time of year where your customers are getting into the spirit of the holidays. The retail stores & television ads have been promoting Christmas for several weeks now. It’s prime time to tap into that enthusiasm. A great way to add additional profit into your business is to do some speculative sales. […] Written by Mark Weber November 3, 2022November 3, 2022
Branding Business Marketing Photography Education The Importance of Creating a Brand Name for Your Small Business Part 2 “The definition of branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur – Small Business Encyclopedia 2017) Beyond having a memorable logo, business card, website or social media platform, good branding increases the value of the business giving you, your staff and […] Written by Mary Fisk-Taylor October 13, 2022October 13, 2022
Branding Business Marketing Photography Education The Importance of Creating a Brand Name for Your Small Business Part 1 Owning and operating a photography business is as diverse as the art of photography itself. There are so many styles, concepts, mediums and genres of photography that there truly is no limit. However, I believe in order to maintain a profitable, sustainable and satisfying business in a creative field, there are some key elements that […] Written by Mary Fisk-Taylor October 11, 2022October 7, 2022
Business Inspiration Marketing Photography Education Down to the Wire – Stop the Madness Don’t rush me – I’m waiting for the last minute! Anonymous I was leafing through the Acorn catalog, and the quote above was about a t-shirt, and it hit me because it’s ME! So often, I’m rushing to make a deadline. And while I rationalize by believing I do my best work under pressure, that’s […] Written by Skip Cohen September 29, 2022September 26, 2022
