Business Charities Inspiration Marketing Photography Education One More Key to Success – Cause-Related Marketing So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community. Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […] Written by Skip Cohen November 16, 2023August 7, 2023
Business Customer Satisfaction Marketing Photography Education Raising the Bar on Your Customer’s Skill Set There’s so much incredible content on Shep Hyken’s blog. Unlike so many websites, there’s no expiration date on the ideas he shares about Customer Service. I chose this post out of his archives because it’s a perfect topic for your target audience – creating an educational experience for your customers. Think about it – we’re one […] Written by Shep Hyken November 14, 2023August 7, 2023
Business Inspiration Marketing Photography Education How to Tap into the Power of Referrals Everyone agrees that referrals are our strongest marketing tool. This time of year you want to make sure you’re asking for a referral from every customer you deal with. The ideal time to do that is right after the sales are finished as the excitement is high. Simply say – “Our business has been built […] Written by Mark Weber November 9, 2023July 12, 2023
Photography Photography Education How to Photograph Beautiful Maternity Portraits Explore the art of capturing breathtaking maternity portraits with these essential tips to photograph the beauty and emotion of this special moment in a mother’s journey. Here’s some tips to help you have a successful Maternity session: Build a rapport with the expectant mother to make her feel at ease during the shoot. Keep the […] Written by Lori Nordstrom November 7, 2023July 20, 2023
Holidays Photography Photography Education How to Create Some Cool Halloween Photos Halloween is here! And with all the costumes, serious or fun, children or adults, brings lots of opportunities to create some very unique images. Here are some tips and tricks to capture spooky and memorable shots: Remember, Halloween is all about creativity and fun, so don’t be afraid to try new things and let your […] Written by Mark Weber October 31, 2023July 18, 2023
Holidays Marketing Photography Education Sales How Extra Holiday Cards Can Add More Profits! We’re getting into the time of year when holiday cards are part of everyone’s sales. And with that, every lab offers specials on these wonderful cards. But are you taking advantage of these special offers by offering extra cards at the time of delivery with your clients? Let me explain. Have you ever noticed that […] Written by Mark Weber October 26, 2023October 20, 2023
Photography Education Sports Photography How to Photograph Sports Action Photography There are many elements that go into photographing a live-action sports game successfully. The speed of most sports can make it critical that you understand the game so you can anticipate what, where, and when to hit the trigger. Getting the best location is not always easy or possible. Especially when there’s a crowd of […] Written by Doug Thomsen October 24, 2023July 21, 2023
Business Photography Education Sales How to Sell More Wall Portraits We all have heard the phrase “show what you want to sell”. But, what does that really mean? Taken literally, it would mean that if you want to sell for the wall, you should only show wall portraits or wall groupings. If you don’t have a studio location, this can be hard to do! Even with a […] Written by Lori Nordstrom October 19, 2023October 19, 2023
Business Marketing Photography Education How to Design Your Photography Business for Profit Most photographers start in photography because it’s fun. There’s something so satisfying about capturing your adventures in photos. It’s so easy to get started with a phone in your pocket. Add a little curiosity to the mix, and you’re quickly on the road toward photography expertise. For lots of people, photography remains a fun hobby […] Written by Lara Grauer October 12, 2023August 1, 2023
Business Marketing Photography Education How to Avoid Murphy’s Law: What’s Your Backup Plan? Murphy’s Law is: If anything can go wrong, it will. Then there’s Murphy’s Second Law: Murphy was an optimist! Here’s my point – if you were ever in a car accident or even a minor fender-bender, you were incredibly cautious for weeks or months afterward. But over time, you got back to your old habits. The same thing […] Written by Skip Cohen October 10, 2023July 24, 2023
