Business MAKE IT EASY TO BUY FROM YOU! Intro by Skip Cohen Ever since I started doing website analysis for professional photographers, there’s one rule that’s continuously violated. Too many of you make it hard for your audience to buy from you. You make them mine for the information you want them to pay the most attention to. The result is you’re offering […] Written by Beverly Walden January 25, 2021January 25, 2021
Inspiration Techniques Missing the Right Point of Focus? Every Sunday, on my own blog, I go off the topic of business and marketing. It’s the one day of the week I share whatever it is I’m feeling. Sometimes I hit one out of the park; other times, I miss the ball completely. I recently shared this post and got some nice feedback. Based […] Written by Skip Cohen January 21, 2021January 21, 2021
Business Inspiration Zero In On the Opportunities Intro by Skip Cohen It seems like years ago that Corona was just a great beer and words like “pandemic” and “hunkered down” were rarely in our daily vocabulary, Suzette Allen wrote this short post in 2013, but I found it so relevant to the state of our industry and most businesses today. While the […] Written by Suzette Allen January 14, 2021January 14, 2021
Business Inspiration Photographers with Kids – Great Online Educational Resources Intro by Skip Cohen Sarah Petty and her team are a nonstop machine when it comes to support for photographers. They never slow down, and this post she shared not too long ago is perfect for photographers with kids at home during the pandemic. Each resource is a clickable link for something new to do […] Written by Sarah Petty January 12, 2021January 12, 2021
Business There’s Plenty of Room for Growth – It’s Waiting Outside Your Comfort Zone Every now and then I share a post on my own blog that simply, because of the topic, deserves to be shared in other places. I don’t think there’s ever been a more difficult time for photographers than right now. Business is tough, but it’s still out there. The challenge is how are you going […] Written by Skip Cohen January 4, 2021January 4, 2021
Business Marketing A Look at Email Marketing Intro by Skip Cohen Email marketing is certainly not a new concept. In fact, this blog post from Nicole Begley’s archives is eight years old! And as much as things have changed, some things NEVER change. Today, because of the pandemic, the importance of email marketing has never been more critical. It’s also never been […] Written by Nicole Begley December 28, 2020December 28, 2020
Business Inspiration Getting Back in the Game…and staying there! Intro by Skip Cohen The best thing about this industry is all about the friendships you make along the way. I couldn’t be more proud to consider Bev and Tim Walden two people who came into my life years ago, back in my Hasselblad days, and I’m still learning from them right down to this […] Written by Beverly Walden December 21, 2020December 21, 2020
Business Looking Good on Screen I sit on several different Boards and Zoom for me, like most of you, has become a necessary evil for communicating. Actually, the truth is, it’s only evil if you don’t use it wisely. It has some real advantages – mostly in the logistics of getting people together. I know within our community, the HOA […] Written by Skip Cohen December 16, 2020December 16, 2020
Business Marketing Partnership Marketing – Perfect to Rebuild Your Business Intro by Skip Cohen Nicole Begley’s archives are loaded with excellent content to help you raise the bar not only on your skillset but in brand awareness and marketing. While the post went back years ago, partnership marketing is a perfect direction to take RIGHT NOW! Everyone’s business has suffered as a result of the […] Written by Nicole Begley December 14, 2020December 14, 2020
Business Five Great Tips to Being a Better Salesperson – Part Two Intro by Skip Cohen I broke up Bev Walden’s post into two parts because there’s so much here for you to focus on as you build your strength as a salesperson. And, while many of these might seem irrelevant since you’re not meeting in person as often during the pandemic, they’re still appropriate. For example, […] Written by Beverly Walden December 11, 2020December 11, 2020
