PPA Members share how Marathon's Marketing Advantage Program and PPA's Studio Management Services helped their photography studio.
Blogs are becoming more and more popular as the years progress. They are an excellent way to showcase your stunning photographs and a way to engage with current and prospective customers. But where do you begin?
In his article “How to Write a (Better) Photography Blog Post,” Andy Bondurant gives six areas that every new and veteran blogger should focus on. You can read his full article at http://www.phototalk.biz/phototalk/how-to-write-a-better-photography-blog-post-by-andy-bondurant/.
- Blocks of Time:
“Blogging done well needs a block of time devoted to it.”
“You must determine to write no matter what is happening that week. You must fight through apathy, writers block, fear or anything else thrown your way.”
“You MUST update your blog. Ideally, this would be 2-3 times per week. At the least it should be 3-4 times per month. If you can’t commit to consistency…don’t start.”
- System and Structure:
“There are multiple different types of blog post structures you can create. I encourage you to choose one to be very good at, and occasionally add another in for spice.”
Here are 5 different post structures you can model: Story , List , Tutorial , Opinion , Big Thoughts
“Your blog will be at it’s best when you allow your personality to shine. It starts with being open, authentic and honest (while being careful to not share too much). This is your writing voice. The more you refine and define your voice, the better your blog will be.”
With these 5 tips in your tool belt, you can rest assured that you are on you way to blogging success! As you begin your new blog be sure to check out the blogging services Marathon Press offers. Our team of talented web designers can help you create the perfect blog to fit with your business’s style. For more information check out http://www.marathonpress.com/blog/.