Author: Mark Weber

Mark Weber has over 40 years in the Professional photography industry. He is a long time PPA member and CPP. He has earned the PPA Master, Craftsman and Master Artist degrees. He has several Photographer of the Year" titles and has also received the PPA National Award as well as the PPA Vanguard Award.
  1. Business
  2. Inspiration
  3. Marketing
  4. Photography Education

How to Set Business Goals That Drive Results

In business, goals aren’t just nice to have—they’re the roadmap for growth. Without them, you drift and resources scatter. Once you have your goals set, share it with someone. Doing so increases your odds for success. Here’s how to set goals that make an impact: Tie goals to strategy.A goal should directly support your company’s […]
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How to Build Your Child’s Self- Esteem with a Portrait

Does a portrait in your child’s room really build self-esteem? Yes—here’s why. As parents, we’re always looking for small ways to help our kids feel confident, grounded, and supported. One surprisingly powerful tool is something many families already love: a portrait of your child displayed in their room. Research in child development shows that kids build […]
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  1. Business
  2. Marketing
  3. Photography Education
  4. Time Management

How to Start Planning Your Photography Business Strategy for 2026

It might feel like 2026 is still far off, but in business terms, it’s right around the corner. The most successful photographers don’t just shoot and hope—they plan with intention. A strong strategy gives your creativity direction and your business real momentum. Here’s how to start laying the groundwork now to make 2026 your best year yet. 1. Reflect […]
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  1. Branding
  2. Inspiration
  3. Marketing
  4. Packaging
  5. Photography Education

Why Branded Delivery Materials Matter More Than You Think

As photographers, we pour our heart into every session—from planning and shooting to editing each final image with care. But what happens when it’s time to deliver the final product? Too often, that moment is treated as an afterthought. If you’re handing off your work in a plain envelope or unmarked USB drive, you’re missing […]
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