Business Inspiration Photography Time Management Let’s Stop the Madness! I recently shared this on my own blog, but there’s no such a thing as hitting these ideas too often. The world is slowly returning to normal, despite what the politicians and media would like us to think. Before we get too deep into the new year, here are a few areas to think […] Written by Skip Cohen May 26, 2022May 26, 2022
Business Inspiration Photography Would a Client Pay to Work With You? Intro by Skip Cohen The fun of following Shep Hyken is how he presents each idea and concept – all under the Customer Service umbrella. I found this article in his archives, and as I read it, I found myself asking the same questions about my own business. He’s not suggesting you should […] Written by Shep Hyken May 24, 2022May 24, 2022
Business Inspiration Marketing Photography The Evolution of Senior Photography Part 2 Part 2 I think everyone understands that the Senior Photography market has changed and evolved into something different these days. There are a lot of photographers trying to figure out how to adapt everything from their marketing campaigns to the style of photography they offer and in some cases the prices they charge. […] Written by Mark Weber May 19, 2022May 19, 2022
Business Inspiration Marketing Photography The Evolution of Senior Photography Part 1 I think everyone understands that the Senior Photography market has changed and evolved into something different these days. There are a lot of photographers trying to figure out how to adapt everything from their marketing campaigns to the style of photography they offer and in some cases the prices they charge. I recently did […] Written by Mark Weber May 17, 2022May 17, 2022
Business Inspiration Seven Tips for Easing the Frustration of Tax Season Intro by Skip Cohen There’s an incredible amount of helpful information hanging out there in cyberspace, and it’s waiting for you. Sarah Petty’s “Joy of Marketing” blog is one of the best, and if you know Sarah, she never does anything halfway! She and I once got into a small argument, (during lunch, so no […] Written by Sarah Petty May 5, 2022June 28, 2022
Business Marketing Techniques Separating Price from Products Just recently, Marathon’s Mark Weber and I recorded an upcoming podcast, and I talked about Beverly and Tim Walden’s goal always to create a memorable experience for each client. They’re not selling portraits but an entire event by working with them. Well, to Bev’s point in this recent Tuesday Tidbit, what are you doing […] Written by Beverly Walden May 3, 2022June 28, 2022
Business Inspiration Techniques When Was the Last Time You Did a Fire Drill? When I was a kid, every so often in school, we’d do a fire drill. The point was that by practicing what to do if there was a fire, we’d all be prepared. Even today, we get on a plane and listen to the safety pitch – seat belts, exit doors, life vests, oxygen masks […] Written by Skip Cohen April 26, 2022April 26, 2022
Business Inspiration Marketing Technology Must Do’s for Less Stress/Peace of Mind in the New Year Intro by Skip Cohen Well, the new year is well underway, but at the same time, we’re just coming out of the “slow season.” Wandering through the Photofocus archives I found this gem by my buddy Levi Sim. It couldn’t be more appropriate through the rest of the year, and continuity into your future as […] Written by Photofocus April 21, 2022June 28, 2022
Business Marketing Techniques The Art of Simplicity Intro by Skip Cohen Virtually every photographer is dealing with the same challenge today, how to rebuild their brand and business as we come out of the pandemic. Sadly, too many of you are making it a more complex task than it needs to be. In this recent “Tuesday Tidbits” from Beverly Walden, […] Written by Beverly Walden April 19, 2022April 19, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog: Part II – Ideas to Write About By Skip Cohen In Part, I of our podcast about building a great blog, my good buddy Mark Weber and I talked about why you need a blog, but now it’s time to give you content ideas to write about. Repeatedly I hear from photographers, “But Skip, there’s nothing going on to write […] Written by Mark Weber April 14, 2022April 14, 2022