Business Marketing When Others Zig – You Have to Zag Intro by Skip Cohen Going back at least 4-5 years ago, I finally got to sit in an entire day of Bev and Tim Walden’s program. In fact, it was at the Marathon summer get-together, MAP. In the past I’m always catching them on the run at a convention, and never had more than a […] Written by Beverly Walden March 2, 2022March 2, 2022
Business Marketing Continuity in Your Brand Intro by Skip Cohen When I was a kid, we had a neighbor who was a builder. It seemed like he was adding another room to the house every year. While it was pretty remarkable inside in terms of space, there was little continuity in design, and it looked terrible. On the same level, over […] Written by Beverly Walden February 23, 2022February 23, 2022
Business Marketing Building a Strong Foundation for the New Year The pandemic has changed everything in our lives over the last two years. But hunkering down is about your health – NOT about your business. Your website is more important than ever before, as is your blog and presence in social media. Maintaining customer contact has never been more critical – or had more potential […] Written by Skip Cohen February 9, 2022February 9, 2022
Business Marketing The Customer Service Gap Intro by Skip Cohen “What you hope your customers will perceive as good customer service and how they perceive it are two different things.” Well, we’re officially into the slow season. You might be busy wrapping up holiday orders and last-minute additional business, but the first quarter is the time to stay active and on […] Written by Shep Hyken January 24, 2022January 24, 2022
Business Marketing Do You Offer a Legacy Program? I shared this post on my own blog before the holidays. It’s about a program you should be offering all year long! Here’s the concept: Look at the images in the photograph above. Now think about your own life a couple more generations from now. Those old black and whites above will be replaced with […] Written by Skip Cohen January 18, 2022January 18, 2022
Business Marketing Keep Your Clients and Build Your Business Intro by Skip Cohen Photofocus.com joins Marathon’s blog content this month. There’s so much great information in their archives and being published fresh every day! From podcasts to info about new gear, techniques, and everything in between, I’m excited to be sharing this post from their archives. As I’ve written so many times, relationship building […] Written by Photofocus January 3, 2022January 3, 2022
Business Marketing Which Customers Do You Want to Keep? Intro by Skip Cohen “Everyone, regardless of how much they spend, should feel happy, respected and appreciated.” Your greatest marketing tool is relationship building and it’s so important you do it with EVERY customer. I know there are times when you’ve also realized every customer is not necessarily a good fit. Most often that relates […] Written by Shep Hyken December 27, 2021December 27, 2021
Business Marketing Don’t Blow the Holiday Card Experience With Blatant Promotion Intro by Skip Cohen Wandering through Shep Hyken’s archives, I ran across this post from years back. But the fun of the content Shep shares is there’s no spoilage and no expiration dates. In fact, his point with this post is more appropriate than ever today! It’s holiday time, and all of you should be […] Written by Shep Hyken November 17, 2021November 17, 2021
Business Marketing Staying Focused on Building Your Brand and Business I recently shared parts of this post on my own blog. There are too many of you who instead of working to build your business, give up early, worrying about the outside world. Well, it’s time to bring back the hot dog vendor. There was an anecdotal story in circulation by the advertising community in […] Written by Skip Cohen November 15, 2021November 15, 2021
Inspiration Marketing An Easy Action Project to Build Your Business Intro by Skip Cohen This short post was recently shared on Chamira Young’s blog, but it hits another major area for potential business – restaurant owners. The pandemic has changed so many things in our lives, especially for restaurant owners. Many of them never offered carryout service but relied on their inside table service. A […] Written by Chamira Young October 19, 2021October 19, 2021
