Business Marketing Techniques Separating Price from Products Just recently, Marathon’s Mark Weber and I recorded an upcoming podcast, and I talked about Beverly and Tim Walden’s goal always to create a memorable experience for each client. They’re not selling portraits but an entire event by working with them. Well, to Bev’s point in this recent Tuesday Tidbit, what are you doing […] Written by Beverly Walden May 3, 2022June 28, 2022
Business Inspiration Marketing Technology Must Do’s for Less Stress/Peace of Mind in the New Year Intro by Skip Cohen Well, the new year is well underway, but at the same time, we’re just coming out of the “slow season.” Wandering through the Photofocus archives I found this gem by my buddy Levi Sim. It couldn’t be more appropriate through the rest of the year, and continuity into your future as […] Written by Photofocus April 21, 2022June 28, 2022
Business Marketing Techniques The Art of Simplicity Intro by Skip Cohen Virtually every photographer is dealing with the same challenge today, how to rebuild their brand and business as we come out of the pandemic. Sadly, too many of you are making it a more complex task than it needs to be. In this recent “Tuesday Tidbits” from Beverly Walden, […] Written by Beverly Walden April 19, 2022April 19, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog: Part II – Ideas to Write About By Skip Cohen In Part, I of our podcast about building a great blog, my good buddy Mark Weber and I talked about why you need a blog, but now it’s time to give you content ideas to write about. Repeatedly I hear from photographers, “But Skip, there’s nothing going on to write […] Written by Mark Weber April 14, 2022April 14, 2022
Business Marathon Marketing Moment Marketing Social Media Building a Great Blog – Part I Intro by Skip Cohen “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark While you can be in business today without a blog, there’s no question that a good website combined with the power of an interesting blog is going to help you […] Written by Mark Weber April 12, 2022April 12, 2022
Business Marketing Techniques When You’ve Got an Angry Customer… Intro by Skip Cohen This post about dealing with angry customers from Shep Hyken’s archives really hit home. My frontline experience in Customer Service started many years ago at Polaroid. There was no Internet, but we were leaders in service because of our 800-line access, which back then was considered state of the art. […] Written by Shep Hyken March 31, 2022March 31, 2022
Marketing Uncategorized An Old Lesson From a Hot Dog Vendor “A person who stops marketing to save money is a person who stops his clock to save time!” Henry Ford Every year or so I share the business anecdote below. I’m sharing it now because today’s challenges are making it more appropriate than ever. I keep running into photographers who are living examples of […] Written by Skip Cohen March 9, 2022March 9, 2022
Business Marketing When Others Zig – You Have to Zag Intro by Skip Cohen Going back at least 4-5 years ago, I finally got to sit in an entire day of Bev and Tim Walden’s program. In fact, it was at the Marathon summer get-together, MAP. In the past I’m always catching them on the run at a convention, and never had more than a […] Written by Beverly Walden March 2, 2022March 2, 2022
Business Marketing Continuity in Your Brand Intro by Skip Cohen When I was a kid, we had a neighbor who was a builder. It seemed like he was adding another room to the house every year. While it was pretty remarkable inside in terms of space, there was little continuity in design, and it looked terrible. On the same level, over […] Written by Beverly Walden February 23, 2022February 23, 2022
Business Marketing Building a Strong Foundation for the New Year The pandemic has changed everything in our lives over the last two years. But hunkering down is about your health – NOT about your business. Your website is more important than ever before, as is your blog and presence in social media. Maintaining customer contact has never been more critical – or had more potential […] Written by Skip Cohen February 9, 2022February 9, 2022
