Inspiration Marketing Photography Education One Tool to Capture Seasonality A month ago, I shared this on my own blog – just to make a point. I was pleasantly surprised at the comments from people who jumped on the idea of doing comparison shots of their own. It’s a great way to draw people into reminding them what you do best – capture memories! There’s […] Written by Skip Cohen April 18, 2023April 13, 2023
Marketing Photography Education Sales How Will You Market to Attract New Clients? There are many ways to market to new mommies and moms-to-be, however, over the years, networking has remained the number one way to get in front of targeted, qualified clients. Networking with and through past clients is always my go-to place to begin. If I am starting something new I will make personal phone calls […] Written by Lori Nordstrom April 13, 2023February 28, 2023
Business Marketing Photography Education Uncategorized Write it Down Intro by Mark Weber I love Lori Nordstrom’s point in today’s post – write it down. One of the earliest lessons I learned in my career was to identify a goal and write it down. Then make a plan to accomplish that goal. A goal without a plan is like a ship without a rudder. […] Written by Lori Nordstrom March 30, 2023February 28, 2023
Business Marketing Photography Education Seniors and a BOGO You Don’t Want to Miss When I think back to my days as a high school senior, things were so different. To begin with, everybody looked the same, wore the same outfit, and all the images were black and white. And there was no promotional material announcing that we’d graduated. Yes, parties and invitations were sent out, but not very […] Written by Skip Cohen March 28, 2023March 22, 2023
Business Marketing Photography Education Building Revenue With Seasonality I shared this recently on my own blog, and while I’ve hit on many of the ideas in past posts, the timing for you to ramp things up is NOW! This is a you-snooze-you-lose scenario, but there’s still time for you to have an impact and start building your revenue stream for 2023. STOP PROCRASTINATING! Imaging, […] Written by Skip Cohen March 23, 2023March 21, 2023
Business Marketing Photography Education Are You Ready? Every now and then I run across a quote that hits me hard. Like many of you, I too often procrastinate and then go a little nuts when I finally can’t put something off any longer. But for me it’s always little things – for many of you, it’s your core business. Do what you […] Written by Skip Cohen March 2, 2023February 28, 2023
Inspiration Marketing Photography Education It’s Only a New Year if You Make It One! I’m always amazed at business owners who get excited over the new year and a clean slate. It’s an opportunity to start over and do things differently than you did last year. But talk is cheap, and nothing changes if you don’t! Taking a stroll through cyberspace, I asked Google about people keeping their New […] Written by Skip Cohen February 7, 2023January 13, 2023
Business Marketing Photography Education Why Choose You? When was the last time you purchased something, you didn’t know you needed and didn’t care what the price was? You just had to have it! Give it to me before they run out!!!!! Choosing a photographer should be so easy! So what caused you to desire that purchase you made so quickly? It’s a […] Written by Mark Weber January 26, 2023January 10, 2023
Marketing Photography Education Uncategorized It’s All About Simplicity Intro by Skip Cohen Bev Walden knocks it out of the park with this post on simplicity. And the timing couldn’t be better as we approach a new year. “Simplicity” is a tough challenge. Years ago, I was honored to spend some time with Senator Howard Baker. He told me a story about a letter […] Written by Beverly Walden December 20, 2022December 20, 2022
Marketing Photography Education Do You Have a Failure System or Success System? Intro by Skip Cohen I love this post from Sarah Petty, because it describes so well the “failure system” so many of us have built. Yes, I’m including myself and a few projects in my own business. The challenge is taking the time to really sit down and just think about your priorities and what […] Written by Sarah Petty December 13, 2022December 12, 2022
