Business Marketing Photography Education What is Your Uniqueness? There was a great article in the April 2023 PPA Magazine titled “Reading the Room – How Ed Carreon Gets to the Heart of His Clients’ Needs” By Jeff Kent. It’s on pages 68 – 77. I give it my highest recommendation to read. After reading this article it reminded me again of the importance […] Written by Mark Weber June 20, 2023May 8, 2023
Customer Satisfaction Marketing Photography Uncategorized Five Great Things to Say to an Upset Customer Intro by Skip Cohen There’s so much great content in Shep Hyken’s blog archives. Setting the highest possible standard for Customer Service is your not-so-secret weapon to give you a leadership reputation in your community. I grew up in Customer Service in Polaroid back in the 70s. The SX-70 had come out and those first […] Written by Shep Hyken May 23, 2023April 13, 2023
Customer Satisfaction Marketing Photography Education Reasons Why a Customer Will Stop Doing Business With You Intro by Skip Cohen I’m a big Shep Hyken fan! But, there’s also so much in his archives that’s relevant – no spoilage date like a carton of milk. Customer Service is your not-so-secret weapon to separate yourself from your competitors. In this archived post, Shep hits on three reasons customers might walk away, but […] Written by Shep Hyken May 2, 2023March 22, 2023
Marketing Photography Education Sales How to Start a Newborn Program Whether you are currently a newborn photographer, have considered photographing newborns, or the thought of photographing a baby freaks you out… as a photographer, you have more than likely been asked to photograph a newborn session at one point or another. Even if you never want to “specialize” in photographing newborns, if you are a […] Written by Lori Nordstrom April 27, 2023March 1, 2023
Inspiration Marketing Photography Education One Tool to Capture Seasonality A month ago, I shared this on my own blog – just to make a point. I was pleasantly surprised at the comments from people who jumped on the idea of doing comparison shots of their own. It’s a great way to draw people into reminding them what you do best – capture memories! There’s […] Written by Skip Cohen April 18, 2023April 13, 2023
Marketing Photography Education Sales How Will You Market to Attract New Clients? There are many ways to market to new mommies and moms-to-be, however, over the years, networking has remained the number one way to get in front of targeted, qualified clients. Networking with and through past clients is always my go-to place to begin. If I am starting something new I will make personal phone calls […] Written by Lori Nordstrom April 13, 2023February 28, 2023
Business Marketing Photography Education Uncategorized Write it Down Intro by Mark Weber I love Lori Nordstrom’s point in today’s post – write it down. One of the earliest lessons I learned in my career was to identify a goal and write it down. Then make a plan to accomplish that goal. A goal without a plan is like a ship without a rudder. […] Written by Lori Nordstrom March 30, 2023February 28, 2023
Business Marketing Photography Education Seniors and a BOGO You Don’t Want to Miss When I think back to my days as a high school senior, things were so different. To begin with, everybody looked the same, wore the same outfit, and all the images were black and white. And there was no promotional material announcing that we’d graduated. Yes, parties and invitations were sent out, but not very […] Written by Skip Cohen March 28, 2023March 22, 2023
Business Marketing Photography Education Building Revenue With Seasonality I shared this recently on my own blog, and while I’ve hit on many of the ideas in past posts, the timing for you to ramp things up is NOW! This is a you-snooze-you-lose scenario, but there’s still time for you to have an impact and start building your revenue stream for 2023. STOP PROCRASTINATING! Imaging, […] Written by Skip Cohen March 23, 2023March 21, 2023
Business Marketing Photography Education Are You Ready? Every now and then I run across a quote that hits me hard. Like many of you, I too often procrastinate and then go a little nuts when I finally can’t put something off any longer. But for me it’s always little things – for many of you, it’s your core business. Do what you […] Written by Skip Cohen March 2, 2023February 28, 2023
