I know this topic is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing isn’t dead right? Direct mail is a bit of a mystery to many. Most people are afraid of Direct mail for these reasons:
- What if no one calls?
- What could I have spent that money on better?
- I can’t handle too many more sessions. What if I get overwhelmed?
- I don’t want to be seen as a discounter.
- I can’t afford it.
- Social media marketing is more effective.
I caution you if you’ve had one or more of these opinions – logic will kill you in marketing. Do a little homework. You still might conclude that direct mail isn’t for you but at least you’re making an educated decision about it. Don’t let it be a missed opportunity.
There are positive signs to consider that make direct mail worth looking into. While session numbers in general tend to be lower than in the past, the sales averages are higher than they’ve ever been. That means you only need a couple of sessions to make your direct mail investment pay off.
But is Direct Mail right for you? Most people don’t invest in something they don’t know anything about. Many automatically assume direct mail is too expensive and therefore never give it a chance.
To read some excellent information about direct mail, check out this article by Neil Patel – https://neilpatel.com/blog/direct-mail-effectiveness/. He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.
OK, I have to brag about Marathon as they have really made the direct mail investment affordable and very easy to implement. Check out their Senior and Family Program here:
You won’t find a more affordable, efficient, and easy-to-implement way to do direct mail. And tat ensures you’ll get it done and get it out on time.
I encourage you to read Neil Patel’s article. He even has a calculator for you to use to determine if direct mail is right for you. Feel free to call me to discuss your situation. I’ll tell you right now that it’s not for everybody. But it is worth researching to find out if it could be a great opportunity for you.