Start Planning Now For the First of the Year

Start Planning Now For the First of the Year

by Mark Weber, M.Photog.Cr, M.Artist, CPP

Now is an important time of year to start planning your marketing strategies for the new year. I know how hard it is to think beyond Thanksgiving, Christmas and New Year, but it is imperative that you have a strategy heading into the first 90 days of 2014.

Chances are you’re wondering where to start and if it’s worth even planning for anything in January and February right? Everyone says it’s so dead and people don’t have money to spend after the holidays, so why bother?

First, since more money is spent at Christmas time than any other time of year, January is actually a very opportune time as far as budgets go. That’s why you see those Winter White sales and President’s Day sales. You just have to motivate your potential clients to purchase something you offer. That’s why you need to put some thought into it now.

Great studios manage their profits daily and weekly. They have financial goals set well in advance and  keep careful tabs on their progress. It all begins with your goals and that is on of the many topics I will be addressing in a new monthly series titled Mark’s Marketing Moment. I invite you to take 5 minutes to watch this brief animation video that touches on marketing, social media trends, Photoshop and photography. It’s light-hearted, but informative and not just another talking head video.

So, enjoy and stay tuned for more of these tidbits on all types of marketing, social media and photography trends in our industry.

18 exceptionally useful Photoshop short cuts that I found on the Digital Photography School website by Brian Auer –

Rosie Hardy – website – Flicker site –

Download your free copy of the Studio Marketing Planner –

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This article was written by
Mark Weber

Mark Weber is a veteran professional photographer and marketing consultant with Marathon Press. His photography has won numerous awards for recognition of a variety of unique and innovative styles. In addition, his educational programs on marketing have helped studio owners increase the profitability of their business. He spearheads the MAP at Marathon Press which helps photographers gain control of their business and execute a customized, strategic marketing plan to maximize profits and take their business to a new level with ongoing marketing support. Weber is a former past President of the Professional Photographers of Greater Omaha and has served on the Professional Photographers of Nebraska board. He holds the B.F.A. degree from the University of Nebraska at Omaha where he completed his thesis on abstract painting.

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