By Judy Grann, M.Photog. CBM, ABI, VP SuccessWare Inc. Every…
Bringing in potential clients and expanding your photography business can be a tough job. There are so many other photographers gunning for the same clients and nowadays everyone thinks they are a photographer with just a click of their smartphones. Don’t get discouraged! Get Creative!
One creative marketing technique is the “Be My Guest” card and session. Offering a “Be My Guest” card is an excellent way to break the ice and establish your credibility while offering a free session to someone you’ve just met. The size of a business card, a “Be My Guest” card is easy to carry with you wherever you go. Because they are inexpensive, consider creating several different card versions that are illustrated with each of your major product lines such as children, families, or high school seniors.
Don’t expect everyone you photograph from a “Be My Guest” session to purchase from you, and don’t make the mistake of pressuring anyone to do so. Remember that the purpose of an invitational session is to make connections with potential clients. You never know what doors will open, even if all that comes from the session is merely an image posted on your website or blog.
Creative ideas for marketing are all around you. Never be afraid of trying new things to find potential clients.
For more marketing tips contact our marketing representatives at Marathon Press today!
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