By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Laying the…
Creating an identity is crucial for any photography business and expertly crafted print products will help you stand out above the rest. Dr. Billy M. has determined that there are five print products that can help any company expand, in his article “Printing success: 5 printed products that can expand your business.” These products are:
- A content-rich company newsletter
- Ad presence in widely circulated print media
- Visually appealing flyers and pamphlets
- Informative brochures
- Clear, memorable product packaging
All of these print products help photography businesses create an identity and connect with their customers. When you do design a print product it is important to remember to have a clean and clear look. Too much design or even text can confuse customers and send them running for the hills.
You can read Dr Billy M.’s full article at http://smallbiz.theupsstore.com/blog/small-business-blog/2014/08/05/printing-success-5-printed-products-that-can-expand-your-business.