Gift certificate sales are a $884 billion dollar global industry in the past couple of years and growing! 47% of Americans have at least 1 unused gift card. They are popular and you should tap into this market
A quick way to do that is a “Double Your Dollars” gift card sale. This can be easily promoted around the holidays for a quick boost in sales and to ensure future photography sessions.
The way it works is that anyone who buys a gift card will automatically get double the credit they purchased. You can put a limit of up to $200 (doubled to $400) and one gift card per household when purchased between a specific date. For instance, between Thanksgiving and Christmas.
This is a tremendous value and a great way for your customers to finish up their holiday shopping. Not only does it enable you to have future sessions but a reason to follow up with the people who purchased one from you.
Need a gift card and gift card holder? Contact Marathon Press to have something special created for your business! Learn more here.
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