Intro by Skip Cohen We’ve shared a lot about publicity…
Direct Mail is still an effective way to reach the high school senior market. Photographers who conduct successful direct mail campaigns will tell you that there are 4 key elements necessary for success:
- Having an effective call-to-action to create excitement
- Repetition of the same message at least 3 times
- Timing your mailing to coincide with the parents’ decision process
- Sending out marketing material that makes a statement and catches attention
Marathon Press has been the leader in Senior Portrait Marketing for almost 30 years. Let our expertise help you make this year your best ever! Check out our Senior Marketing program including targeted direct-mail options. Since more photographers are only using Social Media for their marketing, now is a great time to get your mailing noticed. Go to www.SeniorPhoto2018.com for more information on our easy-to-use Senior Marketing Program.