We’ve been in a new year for five months, and Spring seasonality is rapidly coming to a close. But, so many of you have forgotten what it is you’re selling – it’s so much more than just a photograph or video!
For most of us, the definition of the ultimate photograph or video that moves people. Capturing and creating that image all starts with having faith in yourself and the confidence that builds your strength of character.
The challenges in the outside world right now border on being overwhelming. All of us are at times filled with doubt as a result of so many things outside our control. But what is in control is your faith as an artist!
Think about these four points:
- No career field, with the exception of modern medicine, gives the world what photographers do! What would a newspaper look like without photography? Or, a wedding album? The list goes on and on.
- A wedding album is the first family heirloom of a brand-new family! The dress will never be worn again. The food is gone. The band has stopped playing, but the wedding album will last forever, sadly, longer than half the marriages performed today.
- Your images capture memories. You’re the eyes of your client. You’ve been hired to capture the moments they missed, whether it’s at a wedding, a portrait session, or a “day in the life” shoot of their children.
- Your clients have hired you because they trust you. Think about the meaning of the word “trust”. No matter what you’ve ever done in your life, right or wrong, here’s somebody who has simply put their faith and trust in your abilities to tell their story.
And for those of you who think you’re going to be replaced by AI…it still takes a master storyteller to capture memories, regardless of the tools you use to create the finished product. I’m constantly accused of being an industry cheerleader, but honestly, this is an easy job. What could be more incredible than working with people who put their trust in you? What could be a more wonderful job than being a storyteller?
“Photography records the gamut of feelings written on the human face, the beauty of the earth and skies that man has inherited, and the wealth and confusion man has created. It is a major force in explaining man to man.” Edward Steichen:
“I wish more people felt that photography was an adventure, the same as life itself, and felt that their individual feelings were worth expressing. To me, that makes photography more exciting!” Harry Callahan
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