Business Inspiration Marketing Photography Education Product Info The POWER of a Business Card In this day and age of high-tech digital and people trying to bring attention to their services, the business card is an often-overlooked gem of a business tool. The business card has been around for a long time. It’s often the first impression a potential customer has of your business. Think about it. You control […] Written by Mark Weber September 15, 2022September 15, 2022
Business Marketing Photography Seasonality Countdown A short time ago I shared this post on my own blog. The topic this time of year is relevant to so many of you. Sadly, you’ll procrastinate and when your ship is due to come in, you’ll be at the airport! Procrastination – we all do it, and sometimes it’s even necessary just to recharge […] Written by Skip Cohen September 6, 2022September 6, 2022
Business Marathon Marketing Moment Marketing Photography Photography Education How to Get Started in Pet Photography I have been a big fan of Nicole Begley for a long time. Everything she does she does with purpose thru educated business strategies and incredible communication. What has impressed me, even more, is that she has managed to have her personality show all thru her brand. It’s in all her printed materials and social […] Written by Nicole Begley August 30, 2022August 29, 2022
Business Inspiration Marketing Photography Education The “Worst” Thing That Happens Is Your Customers Love you Intro by Skip Cohen Obviously, I’m a huge Shep Hyken fan, and so appreciate his permission to share his wisdom on the Marathon Press blog. Today’s post was written around Valentine’s Day several years ago, but there’s no expiration date on great advice! This one especially hit home. It’s all about the importance of problem-solving […] Written by Shep Hyken August 23, 2022August 23, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Education How to Tap Into the Power of Referrals Every business in the world depends on the referral of happy customers. By adding a few changes to your customer interaction, you can greatly increase your opportunity to attract new, qualified customers. My buddy Skip Cohen and I did a podcast on “How to Tap Into the Power of Referrals”. We discussed ideas and examples […] Written by Mark Weber August 9, 2022August 8, 2022
Business Marathon Marketing Moment Marketing Photography Education People, Profits, and Portraits Part 2 Profits, People, and Portraits – Your 4th Quarter Marketing Part 2 This is part 2 of our 2 part series on preparing your business for the 4th quarter with Mark Weber and Skip Cohen. Regardless of your target product line, you need to put a marketing plan in place or risk maximizing profits. Read part 1 here. […] Written by Mark Weber August 4, 2022August 3, 2022
Business Marathon Marketing Moment Marketing Photography Education Profits, People and Portraits Part 1 Profits, People, and Portraits – Your 4th Quarter Marketing The marketing decisions you make today will have a direct effect on the success of your fourth quarter. That in turn affects the profits you make to carry you thru the slower time of year. Regardless of your target product line, you need to put a […] Written by Mark Weber August 2, 2022August 2, 2022
Business Marathon Marketing Moment Marketing Photography Education Social Media Personalizing Your Business thru YouTube YouTube allows you to connect with your customers that you just can’t do thru traditional media. It will enable you to show your personality and for them to get to know you thru not just one video but a series of videos that eventually builds credibility and trust in you. Marketing your business requires a […] Written by Mark Weber July 28, 2022September 27, 2022
Business Inspiration Marketing News/Notes There are No Expiration Dates on “Old School” Ideas Intro by Skip Cohen Wandering through Shep Hyken’s archives, I ran across this post. It couldn’t be more perfect for sharing now! We live in a social media, email, and instant fulfillment world. Think about how many text messages and emails you receive every day. Now think about how many hand-written notes you’ve received in […] Written by Shep Hyken July 26, 2022July 26, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Uncategorized Fabulous Fall Families Don’t look now but it’s not too early to start planning your campaigns for family photography. All signs point to potentially the best opportunity to attract these sessions. You don’t want to miss out as the 4th quarter success is absolutely critical for your business. I invited my friend and industry educator Lori Nordstrom to join […] Written by Mark Weber July 19, 2022July 14, 2022