Creating an identity is crucial for any photography business and…
by Mark Weber, M.Photog.Cr, M.Artist, CPP
What is your reason for getting up in the morning? What gets you motivated to do what you do? Be who you are? Go that extra mile? That’s what May’s Marketing Moment is about.
One of the hardest parts of being a small business entrepreneur is finding the ability to stay motivated. That comes from inspiration. Studios that lack inspiration are like musicians without an instrument. They just can’t perform!
Inspiration can come in many forms. It can be something as simple as listening to music to attending an educational event such as IUSA.
So now let’s take it one step forward and ask yourself “How do you translate inspiration into your marketing? How do you motivate potential customers to call you after seeing or reading something from you?”
Regardless if you’re new to photography or a seasoned pro, inspiration is vital. It’s the first step towards success and it’s part of your daily routine, sometimes without even thinking about!
Apply the guidelines I shared and you’ll maximize the full potential of your marketing message.
Here are the links to the examples in the video –
Mophie is the worlds first rechargeable battery case with built-in local storage for your iphone – http://www.mophie.com.
Over – http://madewithover.com – It’s an app for adding beautiful text & artwork to your photos. ($1.99)
Wunderlist – https://www.wunderlist.com/en/ – is a very simple, well-designed and easy-to-use task management tool. You can create to-dos and assign them to certain lists such as “Shopping”, “Work”, “Private” or anything else you would like.