“Come to the Pumpkin Patch” makes a fun and exciting theme to attract fall sessions. All kids love pumpkins. Parents too. It’s the time of year when the weather has cooled off and the smell of fall is in the air. People love getting out and spending time with their children doing activities like this.
Sessions can be done in a number of ways. It can be done on location at an actual pumpkin patch, or an outdoor location where you create your own set outdoors, or set up a fun staged set in your studio.
The great thing about a pumpkin patch theme is the props are easy to get. The most work comes if you’re creating a set in your studio. Your imagination is the limit. I’ve seen the Norman Rockwell-style images where you have a white background with a hay bail and a variety of pumpkins. I’ve also seen elaborate sets with what looks like a section of the barn showing in the background with little wooden fences, a small old wagon, some Indian corn, and anything else that sets the mood for the theme.
You want to start planning your marketing for this about 6-8 weeks ahead of time. You need to acquire any props and test building the set or scoping out the location if you are doing the session outdoors. You also need to generate some sample images to use for your marketing, etc.
How will you promote this? You can do personal invites to your VIP clients and have lift cards at places like a pumpkin patch or any other businesses that tie into the theme. You might consider a direct mail piece or a newsletter to be sent to a list of families with children in your area with a special offer.
Of course, social media will play an important factor in promoting this and you want to make sure you have your website all set up to support your marketing message about the promotion. Maybe include some video showing how much fun the kids have.
These sessions are experiences that kids and parents alike will treasure. This is what sets you apart from the competition. Have fun with this one!
