Creativity and Branding

Creativity and Branding

by Mark Weber, M.Photog.Cr, M.Artist, CPP

Summer is just about upon us and it’s hard to believe there’s only 6 months left in the year. It seems like there is never enough hours in a day to get everything done, so for many people that means some things get neglected including marketing.

That is where I can help. My goal is to provide tidbits of information to help you chip away at the marketing items you’ve been putting off and put them in perspective so you can get a handle on things.

Last month’s message was about the importance of inspiration. Without inspiration you’d have no ambition. But what do you need to go with inspiration?  How about creativity? When you apply creativity to an idea you’re inspired by, you become unique. When you’re unique, you stand out. When you stand out, you make more money!

So how do we apply creativity to our branding? That’s what this month’s animation message is about. I invite you to download the free PDF I created called “The Branding Difference”. I think you’ll find it helpful if you are planning on or thinking of rebranding in the future.

Link to receive your free Rebranding PDF

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This article was written by
Mark Weber

Mark Weber is a veteran professional photographer and marketing consultant with Marathon Press. His photography has won numerous awards for recognition of a variety of unique and innovative styles. In addition, his educational programs on marketing have helped studio owners increase the profitability of their business. He spearheads the MAP at Marathon Press which helps photographers gain control of their business and execute a customized, strategic marketing plan to maximize profits and take their business to a new level with ongoing marketing support. Weber is a former past President of the Professional Photographers of Greater Omaha and has served on the Professional Photographers of Nebraska board. He holds the B.F.A. degree from the University of Nebraska at Omaha where he completed his thesis on abstract painting.

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