Years ago the only way we had to reach consumers…
Successful studio owners recognize that many new photographers are losing out on profits that can be generated by frame sales, simply because they don’t know how to sell them or even some of the most basic vocabulary used in the world of retail framing.
Here’s a great resource from PictureFrameGuys.com: Their “Picture Frame Glossary” will help you understand a lot about framing simply by learning the lingo. You’ll discover that a “Profile” is not just a side-view portrait; a “Duck” in framing does not go “quack” and a “Rabbet” does not refer to the Easter bunny!
Enjoy learning more at this link: http://www.pictureframeguys.com/articles/glossary.html
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